Nomad eSIM, a leading provider of global eSIM services, has unveiled a major new sports marketing initiative with the English Premier League for the 2025/26 season.
The company will feature its brand on LED perimeter advertising boards pitchside at multiple iconic stadiums, gaining visibility during up to 190 matches.
Unrivalled Global Audience
This strategic move is designed to connect with the Premier League's vast international audience. The league is broadcast to an estimated 920 million households across 189 countries, with a projected global television audience of more than 70 million viewers for these fixtures.
Louis Sim, Head of Global Marketing at Nomad eSIM, explained the reasoning behind the partnership. "Sport has an extraordinary power to bring people together, transcending borders, languages, and cultures," he said. "That’s why we're committed to deepening our presence in sport. Fans deserve brands that show up for them, not just during the big moments, but throughout the journey."
Connecting Passionate Travellers
The campaign targets the core Nomad eSIM user: the passionate traveller. The brand recognises that sports fans often journey far and wide to support their teams and want to share those experiences seamlessly.
"Whether fans are travelling to the stadiums to watch their favourite teams live or watching matches in pubs and their homes, they deserve seamless connectivity to share those iconic goals, last-minute winners, and unforgettable moments with friends and family," added Louis Sim. "That's what we provide, the freedom to stay connected to what matters most."
Nomad eSIM's LED boards will be prominently displayed at matches involving over 20 Premier League clubs throughout the season.
A Free Gift for Football Fans
To celebrate the new partnership, Nomad eSIM is offering a special gift to Premier League supporters. Fans can claim 1GB of free data by downloading the Nomad app and using the exclusive promo code "EPL" when setting up their eSIM.
This initiative underscores the company's focus on a digitally-savvy, globally-minded audience that values both top-flight football and the ability to share their passion without borders.
