Major Holiday Park Group Enters Administration with Sites Secured in Rescue Deal
The prominent holiday park operator behind Celtic Holiday Parks collapsed into administration in May 2025, sending ripples through the UK leisure and tourism sector. However, in a significant development for holidaymakers and the industry, three of its key sites have now been successfully sold to new operators, safeguarding existing bookings and ensuring continuity for guests.
Administration and the Path to a Rescue Operation
Following the parent group's financial failure, joint administrators Alistair Wardell and Richard Lewis of Grant Thornton UK were appointed to oversee the process. Their primary objective was to secure a viable future for the parks' assets and protect customer interests. The administrators confirmed at the time of their appointment that they intended to continue trading the business while actively seeking buyers, retaining employees to support this crucial strategy.
They provided clear reassurance to customers, stating: "We confirm that, unless customers are contacted and advised otherwise, their bookings will go ahead and access to the parks will continue as normal for owners of caravans and lodges."
Successful Sale of Three Prime Holiday Parks
Estate agents Savills, acting on behalf of the administrators, managed the sales process which attracted exceptional market interest. Richard Prestwich, a director in Savills' leisure and trading team, highlighted the strong demand, noting over 100 parties expressed initial interest in the assets.
"The group attracted exceptional interest thanks to its prime location and the strong reputation of the business," Prestwich said. "With over 100 parties expressing interest - demonstrating strong demand for these types of assets - Savills conducted an informal tender process to ensure a fair and competitive outcome. This approach successfully identified the winning bidders and culminated in the sale of all three parks."
The three parks sold are:
- Meadow House Holiday Park in Amroth, purchased by Hall Bros Leisure for £10 million.
- Noble Court Holiday Park in Narberth, purchased by Threesix Holdings for £3.2 million.
- Croft Country Park, purchased by Henson Leisure Group for £3.5 million.
Implications for Holidaymakers and the Future
This rescue deal has direct and positive implications for consumers. Both the Noble Court Holiday Park in Narberth and the Meadow House Holiday Park in Amroth will remain open and continue trading as usual under their new ownership. This means that hundreds of existing bookings are secure and guests can proceed with their holiday plans with confidence.
The sale not only provides stability for customers but also represents a significant injection of capital and fresh management into these leisure assets, potentially heralding a new chapter of investment and improvement for the sites. The outcome underscores the resilience and value within the UK's holiday park sector, even in the face of corporate financial difficulties.
