A major UK pub chain is rolling out an enticing offer this weekend, providing complimentary pints to patrons who book tables at their Midlands establishments. The initiative forms part of Greene King's new 'Fans Reunited' campaign, designed to help old friends reconnect over the thrilling action of the Guinness Six Nations rugby tournament.
Reconnecting Through Rugby
Greene King, which operates numerous pubs across Birmingham, Wolverhampton, Dudley, Sandwell, Walsall, and South Staffordshire, is leveraging sporting excitement to combat a modern social issue. Recent research commissioned by the brewery and pub company uncovered that more than half of British adults (58%) regret losing touch with individuals who once played significant roles in their lives, with school friendships being the most commonly faded connection.
The study further revealed that hectic daily schedules are the primary excuse for not reaching out (34%), followed by feelings of awkwardness (30%) and diverging interests (25%). With 31% of Brits acknowledging that unifying sporting moments provide the perfect pretext to reconnect, Greene King is positioning the Six Nations as an ideal catalyst for reviving old bonds.
How to Claim Your Free Pint
To take advantage of this generous offer, customers must visit the Greene King website and make an online booking for any Guinness Six Nations match taking place on Saturday, February 7, 2026. Upon arrival at the pub, simply present your booking confirmation at the bar to redeem your complimentary drink.
The promotion is valid at all Greene King sports pubs, including their Flaming Grill, Hungry Horse, and Belhaven branded venues. Importantly, only bookings confirmed online before 12pm on the match day will qualify for the free pint offer.
Campaign Endorsements
Zoe Bowley, Managing Director for Greene King Pubs, emphasised the campaign's core message: "Fans Reunited celebrates the unique role that sport, and the pub atmosphere, plays in bringing people together. By launching alongside the Guinness Six Nations and offering reunited fans a free pint on us, we want to spark those moments where old friends reconnect over a pint."
The campaign has also garnered support from rugby legend Martin Johnson, a World Cup winner, who stated: "Rugby has a unique way of bringing people together. Friendships formed through sport are unbreakable, and the ones that endure last a lifetime - exactly what Greene King's Fans Reunited campaign celebrates. Combined with the atmosphere of the pub, it takes the experience to the next level."
Terms and Availability
The free pint offer extends to multiple Six Nations fixtures throughout the 2026 tournament:
- Saturday, February 7, 2026 - Italy v Scotland
- Saturday, February 7, 2026 - England v Wales
- Saturday, April 11, 2026 - England v Ireland
- Saturday, April 11, 2026 - Wales v Scotland
Customers should note that the promotion allows for one free drink per person per day across all participating locations. Additionally, all complimentary drinks associated with a single booking must be claimed simultaneously at the bar.
This innovative campaign not only provides a financial incentive for pub-goers but also addresses a genuine societal need for reconnection, blending community spirit with sporting passion across the Midlands region.
