In a playful and unexpected move, Jet2 Holidays has enlisted the help of television and radio personality Rylan Clark, appointing him as the brand's new 'unofficial head of holidays'. The announcement was made on Tuesday, 14 January 2026, as part of a major new marketing drive for the airline and package holiday operator.
The 'Nothing Beats' Viral Trend Inspires New Partnership
The collaboration was sparked by the phenomenal viral success of Jet2's 'Nothing beats a Jet2holiday' slogan. The phrase took social media platform TikTok by storm after being featured in Jess Glynne's hit song 'Hold My Hand', amassing a staggering over 80 billion views online.
Intrigued by the hype, Rylan Clark decided to investigate the brand's appeal firsthand. "Following a phenomenal year of success, which has seen us take social media by storm thanks to the 'Nothing beats' viral trend, we are excited to unofficially welcome Rylan to our award-winning team," said David Hills, Chief Customer Officer at Jet2holidays.
Behind-the-Scenes 'Mockumentary' Episodes
As part of his new role, Rylan will star in a series of weekly 'mockumentary'-style episodes released over the next two months. These videos promise to give holidaymakers a unique, humorous peek behind the curtain at Jet2's operations.
The episodes will feature footage from:
- The company's head office.
- Various airports.
- Holiday resorts.
The goal is to showcase exactly what happens behind the scenes and, ultimately, prove why "nothing beats a Jet2holiday."
Major Holiday Giveaway to Celebrate
To mark Rylan's appointment and the launch of the campaign, Jet2holidays is running a significant prize draw. The company is giving away five seven-night holidays to popular destinations.
The top prizes include getaways to:
- Cyprus
- Lanzarote
- Antalya
- Rhodes
- The Algarve
In addition to these main holidays, a range of bonus prizes will also be up for grabs throughout the campaign, including:
- A Jet2holiday to Gran Canaria.
- A Jet2CityBreak to Rome.
- Holiday vouchers.
- Merchandise signed by Rylan.
- A pair of return flights.
How to Enter the Competition
Entering the competition is straightforward. Participants simply need to visit the dedicated campaign webpage at https://www.jet2holidays.com/rylan-clark and complete the online entry form. Jet2 is also encouraging holidaymakers to follow its social media channels to watch Rylan's adventures and stay updated on the giveaways.
Jet2 and Jet2holidays fly to dozens of global destinations and operate flights from several UK airports, including Birmingham Airport.
