In a significant development within the UK travel sector, a prominent travel company specialising in Disneyland and Florida holidays has ceased trading and entered administration with immediate effect. Simply Florida Travel Ltd, which was based in Scotland, has stopped all operations, and its website is no longer accessible to the public.
Company Collapse and Customer Protection
The Civil Aviation Authority confirmed that the company collapsed on January 20, 2026. Despite this sudden closure, a spokesperson from The Travel Network Group, which oversaw the agency through a franchise arrangement with the Travel Trust Association (TTA), has provided reassurance to customers. They stated that all bookings made through Simply Florida Travel were fulfilled prior to the business closing.
There are no outstanding bookings, no refunds due, no claims process required, and no customers who need to be contacted, the spokesperson emphasised. They clarified that this was not a financial failure or insolvency situation but rather a personal decision by the business owner to close the company after completing all customer commitments.
Destinations and Operations
Simply Florida Travel Ltd offered a range of popular holiday destinations, primarily focusing on Disney-themed trips. Their portfolio included:
- Disneyland and Disney World vacations
- Trips to Universal Studios
- New York city breaks
- Toronto and Niagara Falls excursions
- Cruise packages
The company operated under the TTA, which claims to be the only travel network in the UK to guarantee 100% financial protection to the consumer. This arrangement ensured that all customer bookings were protected, contributing to the seamless fulfilment of holidays despite the administration.
Public Reaction and Industry Context
The news has sparked mixed reactions from holidaymakers and the public. Some expressed relief that all trips were honoured, while others criticised the high costs associated with Disney holidays. One commenter remarked, I keep saying Disneyland isn't nothing. Their prices are high. You get in, have a meal, again it costs you an arm and a leg, suggesting alternatives might be more affordable.
Another individual highlighted broader concerns about travel to the United States, stating, Disneyland is overhyped, tired, expensive, full of vermin, in the USA which is now almost hostile to outsiders... This reflects ongoing debates about the value and appeal of such holiday destinations in the current economic and political climate.
Next Steps for Affected Customers
For anyone who requires assistance with a booking related to Simply Florida Travel Ltd, the ATOL website advises contacting TTA directly. Customers can email customerservices@thetravelnetworkgroup.co.uk for support. The company's Facebook page, which described its mission as building dream trips to Florida, is no longer active following the cessation of trading.
This incident underscores the importance of financial protection in the travel industry, particularly for agencies specialising in niche markets like Disney holidays. While the collapse has not left customers out of pocket, it serves as a reminder of the volatility in the sector and the critical role of regulatory frameworks like ATOL and TTA in safeguarding consumer interests.
