In a significant move for Welsh sports hospitality, the Welsh Rugby Union has announced a new partnership that will transform the matchday experience at Principality Stadium. Levy UK + Ireland has been appointed as the official hospitality provider, bringing their extensive expertise to one of Cardiff's most iconic venues.
A New Era for Stadium Hospitality
The multi-year agreement sees Levy UK + Ireland taking over hospitality services for all major events at the 74,000-seat stadium. This includes not only international rugby matches but also concerts and other high-profile events that grace the Cardiff arena throughout the year.
Enhanced Fan Experience
Steve Phillips, WRU Chief Executive, expressed excitement about the new partnership, stating: "This marks the beginning of an exciting new chapter for hospitality at Principality Stadium. We're confident that Levy will elevate our offering to world-class standards, creating unforgettable experiences for our guests."
The appointment follows a comprehensive tender process where Levy UK + Ireland demonstrated their capability to deliver exceptional hospitality across various premium spaces within the stadium.
Proven Track Record
Levy brings impressive credentials to the table, currently serving as hospitality provider for prestigious venues including Tottenham Hotspur Stadium, The O2, and ACC Liverpool. Their experience in delivering high-quality food, beverage, and service operations at major sporting and entertainment venues made them the standout choice.
The partnership promises to introduce innovative culinary concepts and enhanced service standards, ensuring that hospitality at Principality Stadium matches the world-class atmosphere of the events themselves.
With the autumn internationals and other major events on the horizon, rugby fans and event-goers in Cardiff can look forward to a significantly upgraded hospitality experience starting from the upcoming season.
