Aldi has announced the return of its beloved Kevin the Carrot character to its famous middle aisle, but with a crucial restriction for eager shoppers. The supermarket is imposing a strict purchasing limit on its most sought-after festive plush toys to ensure fair access for all customers during the Christmas rush.
Strict Purchasing Limits on Popular Characters
Due to anticipated high demand, Aldi will enforce a two-per-character limit per customer on several key items from the collection. This restriction specifically applies to the Caulidog plush, the Polar Bear plush, and the Kevin kids characters. The entire Christmas range, featuring Kevin, his bride-to-be Katie, and their loyal pet Caulidog, will be available in stores from 27 November.
These items form part of Aldi's Specialbuys, which are known for selling out quickly. The Specialbuys range refreshes every Thursday across the UK, including all Birmingham locations and beyond. Shoppers are reminded that these products are subject to the classic 'gone once they're gone' policy.
What's in the 2025 Christmas Collection?
The new collection ties directly into Aldi's 2025 Christmas advert storyline, which sees Kevin proposing to his beloved Katie. The range allows fans to recreate these adventures with several new, never-before-seen characters.
Shoppers can celebrate the happy couple with Kevin and Katie Plush Toys, priced at £3.99 each, featuring the characters in their full wedding attire. They are joined by their children Chantenay, Jasper, and Baby, also at £3.99 each, and their family dog, Caulidog, for the same price.
The Polar Bear Plush, who features in part two of Aldi's Christmas advert assisting Kevin with his stag do antics, will also be available for £3.99. For those seeking variety, the Costume Plush Toys start from just £3.49, while novelty Plush Tree Decorations are priced at £4.99.
The collection also includes Kevin the Carrot Children's Pyjamas in sizes 3/4 to 11/12 years, available for £4.99 in two designs: a festive red with Christmas tree Kevin printing, or grey with Kevin as a Christmas cracker.
Planning Your Christmas Shopping
With the buying restrictions in place, customers are advised to plan their shopping trips carefully if they hope to secure these popular items. The two-per-person rule is designed to prevent bulk buying and ensure more families have the opportunity to purchase these festive toys during the holiday season.
