Boden's Flattering Mia Midi Dress Now Half Price at £39.50
Boden Mia Midi Dress Half Price at £39.50

Dressing for summer is all about effortless outfits that look good and keep you cool and comfortable. Boden's simple cotton dress is flying off the shelves, thanks to its 'flattering' fit and no-iron finish – and it's now half price.

The Mia V-Neck Jersey Midi Dress is down to £39.50 from its original price of £79. It features a V-neck at the front and back, a skinny self-tie belt, a long swishy skirt with a 'lovely drape', and side seam pockets. This fit-and-flare calf-length dress is available in five colours: tourmaline blue, olive, firecracker red, classic black, and passion flower pink. It comes in sizes 4 to 22, in petite, regular, or long lengths.

"A really lovely dress, love the colour, style and fit," said one happy customer. Another described the Mia Midi Dress as 'absolutely fantastic' and added: "Works for pretty much any occasion and can be dressed up or down with very little effort. Cool to wear, minimal creasing, perfect for summer holidays."

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If you're looking for alternatives, Next's 2 in 1 Woven Mix Belted Midi Dress costs £36. Made from a comfy cotton/elastane blend, it has a soft jersey top and flowing woven skirt with topstitch detail and pockets. It comes in five colours, in sizes 8 to 26 in three lengths.

Alternatively, the Round Neck Fringed Midi Column Dress has just arrived at Marks and Spencer, costing £40 and receiving five stars from customers. Made from a linen-look fabric with delicate frayed detail, it has an 'easy-breezy' relaxed fit and comes in black and khaki in sizes 6 to 24. Or Roman's Fit and Flare Midi Dress costs £58.50 with the code FAB – but new customers can get 25% off their first order using the code AFRPLC25Q226. Made from a woven satin fabric, it has an elegant boat neckline and comes in five plain colours and two dotty prints in sizes 10 to 20.

However, the Mia Midi Dress is described as 'simple, chic and comfy' and gets an average rating of 4.1 stars from Boden customers. While some found they had to go down a size, others said the 'loose fitting dress' was 'perfect for hot weather'.

Another reviewer added: "I love how this dress fits. The material is good quality and it is flattering. It feels like an easy dress to throw on whether for a casual gathering or dressing it up with nicer shoes and jewellery."

Prices correct at time of publishing.

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