High street pharmacy giant Boots has issued an urgent recall notice for a specific cosmetic product, advising customers to immediately stop use and return it to their nearest store.
What Product Is Being Recalled?
The recall affects the Wet n Wild Proline Felt Tip Eyeliner. Boots has confirmed that the recall applies to all batches of the product, identified by the reference number E8752 and barcode (EAN) 4049775587527.
The decision was made by the product's supplier, Markwins Beauty Brands INTL Ltd, following a regulatory check. The company stated that the "Product does not comply with the applicable cosmetic products sale/distribution regulation", prompting a voluntary recall to ensure customer safety.
What Should Customers Do?
Boots has issued clear instructions for anyone who has purchased this eyeliner. The retailer "recommends that you do not use the product" and advises customers to "return the recalled product to the point of sale within 6 months".
This means shoppers should take the product back to any Boots store for a full refund. For those with concerns or requiring more information, Boots has directed all communications to the supplier's contact address: regulatoryemea@markwins.com.
Broader Context for Boots
This product safety announcement comes during a significant period of change for the well-known British retailer. Recently, its US parent company, Walgreens Boots Alliance, was acquired by the private equity firm Sycamore Partners in a monumental $10 billion (£7.4 billion) deal.
As part of this takeover, the international parts of the business, including Boots, have been split off to operate as The Boots Group. This move marks a new chapter for the company, which traces its roots back to 1849 when John Boot opened his first store.
Boots maintains that "the safety of our customers is paramount", and this recall reflects its standard procedure for addressing any issues with product quality or safety.
