Shoppers in Birmingham have a spectacular new reason to visit the Bullring this festive season. The city's premier shopping centre has officially launched the largest dedicated beauty hall anywhere in the UK outside of London, creating a must-visit destination for cosmetics and fragrance enthusiasts.
A Luxurious Transformation on the Third Floor
Located on the third floor of the flagship Selfridges store, the space has undergone a complete transformation. It now spans a vast 30,000 square feet, offering a more expansive and luxurious environment than ever before. The hall opened earlier this year and is perfectly timed for shoppers looking to spend Christmas gift cards or hunt for premium bargains in the post-Christmas sales.
With 37 new beauty counters and more than 300 expert beauty advisors on hand, the hall promises an unparalleled retail experience. The permanent brand line-up is impressive, featuring global high-end names like Dior, Gucci, Armani, and Yves Saint Laurent. It also welcomes exciting new additions such as Victoria Beckham Beauty and the cult brand founded by renowned makeup artist Lisa Eldridge.
Exclusive Experiences and Boxing Day Opportunities
This is far from a standard shopping space. Visitors can enjoy exclusive, personalised services, including getting a bespoke, monogrammed palette at the Hourglass counter or having a new lipstick engraved at Gucci. For those with a passion for niche discoveries, 'The Beauty Workshop' zone focuses on 55 speciality brands like Gisou, Tatcha, and K18.
The hall is now braced for a massive influx of savvy shoppers on Boxing Day, December 26th. A wide array of miniatures and limited-edition gift sets are expected to hit the sale shelves, offering significant discounts on premium products. Whether you're seeking a fragrance from Penhaligon's or Loewe, skincare from Charlotte Tilbury, or makeup from Pat McGrath and Huda Beauty, the choice is vast.
A Major Boost for Birmingham's Retail Scene
The opening of this colossal beauty destination marks a significant investment in Birmingham's retail landscape. It positions the Bullring and Selfridges as a leading beauty hub for the entire Midlands region and beyond. For anyone aiming to refresh their beauty collection for 2026, this newly transformed hall in the heart of Birmingham is undoubtedly the place to be.
