Appliance Brand Rescued in Strategic Acquisition
An Essex-based appliances business has stepped in to rescue a well-established fridge and freezer brand after its previous owner collapsed into administration. Cookology has acquired Iceking from Domestic Appliance Distributors (DAD), which was based in Tewkesbury, Gloucestershire.
This strategic move is designed to significantly strengthen Cookology's footprint within the competitive independent retail market. The purchase includes all existing Iceking stock currently located in the UK, plus products that were ready for immediate dispatch from the factory.
Securing the Future of a 30-Year-Old Brand
Iceking, a trusted name in the UK appliance sector for three decades, will continue to operate under its familiar brand name. In a significant boost for business continuity, Duncan Williams, who possesses over 13 years of experience working with the Iceking brand, has joined Cookology as the new head of trade sales.
Integration of the acquired stock and operational elements into Cookology's own systems is already underway. Demonstrating immediate confidence in the brand's future, Cookology has also placed new orders with its manufacturing partners to ensure a steady supply chain.
Leadership Commits to Brand Revitalisation
Andrew Wright, managing director at Cookology, commented on the acquisition, stating: "Iceking is a trusted and recognised name in the UK appliance market, and we're delighted to bring it under the Cookology umbrella." He emphasised that the priority is to reassure trade partners that it is business as usual, with a firm commitment to breathing new life and growth into the Iceking brand.
Mr Wright added: "We've built strong relationships with the factories that have supported Iceking for many years, and we'll continue to invest in the brand to strengthen its position in the independent retail channel."
Echoing this sentiment, Duncan Williams shared his optimism: "This acquisition represents a fantastic opportunity to revitalise Iceking while maintaining the values and relationships that have made the brand so respected." He confirmed that Cookology's support and investment would allow them to build on Iceking's strong foundation, ensuring partners continue to receive the quality and service they expect.
