Beauty Brand Malin + Goetz Reopens Online After UK Administration
The skincare and fragrance company Malin + Goetz has made a significant announcement following its collapse into administration in the United Kingdom earlier this year. The brand, which was first established in New York back in 2004, has now reopened its online store for customers after a temporary pause.
Administration and Store Closures
Malin + Goetz filed for administration in the UK during January of this year. At that time, the company confirmed it would be shutting down all seven of its London stores immediately. These locations included shops in Islington, Canary Wharf, Battersea Power Station, Seven Dials, Spitalfields, Soho, and Borough Yards.
The brand also announced it would be pausing all online orders as part of the administration process. A company spokesperson described the decision as difficult but necessary after exhausting all viable alternatives. More than seventy jobs were reportedly at risk following the closure of the physical stores.
Online Store Reopening
Now, Malin + Goetz has emailed its customers to announce that the online store has officially reopened. The message stated: "We missed you. We’re now accepting orders. Be the first to shop before we officially go live. Thank you for your patience while we’ve been on pause."
According to reports, the online store does appear to be accepting orders once again. This development marks a positive step for the brand as it navigates the challenges of administration while maintaining its digital presence.
Company Background
Malin + Goetz was first launched in New York City in 2004 with the mission to uncomplicate skincare routines. The brand initially launched with just six products designed to work effectively for all skin types. Beyond its now-closed UK stores, Malin + Goetz maintains physical locations in New York, California, and Hong Kong.
The reopening of the online store represents a strategic move to continue serving customers despite the closure of all brick-and-mortar locations in the United Kingdom. The brand's focus remains on providing skincare and fragrance products through its digital platform while navigating the administration process.
