Beauty enthusiasts are flocking to Marks & Spencer's website to secure a significant saving on a highly-rated anti-ageing moisturiser, often described by loyal customers as a veritable 'pot of gold'. The retailer has implemented a limited-time promotion, slashing the price of the PRAI 24K Wrinkle Repair Creme by a substantial 20%.
A Golden Opportunity for Skincare Savings
The PRAI 24K Wrinkle Repair Creme, which typically retails for £43, is now available for just £34.40. This discount makes the acclaimed product more accessible to shoppers seeking premium skincare solutions without the full premium price tag. The cream is prominently featured on the M&S website, currently marked as 'in demand' and 'selling fast', indicating a surge in consumer interest following the price reduction.
What Makes This Cream a 'Pot of Gold'?
M&S markets this product as an "anti-ageing pot of gold," and its formulation provides some insight into this claim. The cream leverages advanced peptide technology combined with pure 24K gold. Peptides are renowned in skincare for their potential to support collagen production and improve skin elasticity. The inclusion of 24K gold is promoted for its anti-inflammatory properties and its ability to impart a radiant glow to the complexion. The official product description suggests it energises, primes, and protects the skin upon application.
Customer Reviews: A Testament to Loyalty
The product boasts an impressive 4.6-star rating on the Marks & Spencer website, with numerous reviews from long-term users expressing strong brand loyalty. Many customers report that after trying this cream, they are reluctant to switch to any other product.
Ruby shared: "I have used this for years and won’t use anything else as I love it and I think it makes a difference to my skin, goes on beautifully."
Jo commented on its protective qualities: "I’ve been using this cream for quite a number of years now. It suits my skin and I honestly feel like I have a protective shield over my face. I would definitely recommend trying this product, as I wouldn’t use any other now."
Maureen, 68, noted its suitability for mature skin: "Fabulous daily moisturiser for the mature woman. Melts into the skin like butter without being too rich. I am 68 years old and feel my skin is much better after using this, together with the 24k serum."
Further praise highlighted its texture, with one shopper describing it as "an easily absorbed moisturiser, light on the skin and non oily" and noting that "All Prai creams are a dream to use." Another user, Chrissie, recommended mixing a small amount with the accompanying serum for all-day smoothness.
However, the product does not receive universal acclaim. One critical review mentioned dissatisfaction with its thick consistency, finding it less moisturising than expected and unlike the brand's serum or eye cream, resulting in a three-star rating.
Broader Beauty Deals in the Retail Market
This PRAI cream discount is not an isolated offer. Marks & Spencer has also reduced the price of the Origins Plantscription SPF25 Power Anti-Aging Cream from £66 to £52.80, providing another option for consumers.
The trend for skincare promotions extends beyond M&S. John Lewis is currently offering the Clinique Smart Clinical Repair SPF30 Wrinkle Correcting Cream at a reduced price of £56.80, down from £71. This product is advertised to improve the appearance of wrinkles while offering sun protection.
Similarly, Boots is stocking the L'Oreal Paris Age Perfect Cell Renew Midnight Regenerative Cream for £29.99, which contains ingredients like Neohesperidin and vitamin E aimed at skin renewal.
For shoppers specifically interested in the PRAI formulation, the 20% off deal at Marks & Spencer presents a timely opportunity to purchase a cult-favourite item at a more affordable price point, following enthusiastic endorsements from its dedicated user base.
