Shoppers at Marks & Spencer are rushing to purchase a particular £30 dress that has become an instant wardrobe staple, with many fans reportedly buying it in both available colours.
A Runaway Retail Success
The item in question is the Jersey Ribbed Midi Drop Waist Dress, which currently retails for £30. It has swiftly risen to become one of the high street giant's best-selling items. The dress is offered in two versatile shades: classic black and a warm brown, catering to a range of styles and seasons. It is available in sizes from a UK 6 to a UK 18.
According to the product description on the M&S website, the design promises "understated elegance." It features a fitted silhouette with a round neckline and short sleeves, all crafted from a ribbed jersey fabric. The skirt is a midi length with a dropped waist and gentle gathering, designed to offer a flattering fit and elegant movement. The material includes added stretch for day-long comfort.
What Shoppers Are Saying
The dress boasts an impressive 4.7 out of 5 star rating on the retailer's website, based on numerous customer reviews. The feedback highlights its versatility and fit.
One customer, named Heather, commented, "Very comfortable well-made dress. Beautiful fall to the material. Got it in both colours." This sentiment was echoed by many others who found the dress too good to choose just one shade.
Another reviewer, MC, praised its adaptability: "Loved it. The fit was excellent a true 12... Add a jumper and head out for that lunch with the girls. Or silver /gold shoes and jewellery and head out to the Savoy for that special dinner..." A third simply stated, "Love this dress. You can dress it up or dress it down."
The style has also received approval from taller shoppers. Mel noted, "I’m very tall and long bodied so this drop waist suits me brilliantly." However, the dress may not suit all heights, as one 5'4" buyer mentioned it was too long for them and they had to return it.
Stylish Alternatives on the High Street
For those seeking similar styles, Marks & Spencer also offers a Cotton Rich Textured Midi Column Dress for £33. Other retailers have comparable options, though often at a higher price point. For instance, Boden's Naomi Long Sleeve Jersey Dress costs £89, and Nobody's Child sells the Niamh Jersey Midi Dress for £72. Shoppers looking for a bargain might consider New Look, where a Black Shirred Side Jersey Midi Dress has been reduced from £25.99 to £19.49.
The overwhelming popularity of the £30 M&S dress underscores a continued trend for affordable, versatile, and flattering pieces that can transition seamlessly from day to evening wear. It seems this particular design has struck the perfect balance, leading to its status as a must-have item and explaining why so many customers are opting to purchase both the brown and black versions.
