Shoppers across the UK are flocking to the Next website to secure a charming Valentine's-themed cardigan that has captured hearts with its adorable detailing. The Heart Button Cardigan With Wool, priced at just £40, is being hailed as the perfect seasonal wardrobe addition.
A Sweet Treat for Your Wardrobe
Launched in the run-up to Valentine's Day 2026, the cardigan is designed to add a touch of romantic flair to any outfit. Available in two versatile colours – bright pink and ecru – it caters to a range of styles. The knitwear piece comes in a comprehensive size range, from extra small to 2x extra large, ensuring broad accessibility.
Next's product description highlights its cosy yet stylish appeal. It is expertly knitted from a soft blend that contains wool for warmth and features a classic low V-neckline and long sleeves. The standout detail, however, is the decorative gold-tone heart buttons that fasten the front, complemented by rib-knit detailing on the cuffs and hem.
Overwhelmingly Positive Customer Reviews
The cardigan has already garnered impressive feedback from customers, boasting a stellar 4.7-star rating on Next's official website. Reviews consistently praise its quality, colour, and the charming button design.
One satisfied shopper, Sam, simply called it "Beautiful quality." Another echoed the sentiment, writing, "Love the colour, size good. Arrived quickly, buttons pretty." At the time of writing, there were no negative reviews listed for the product.
A reviewer named Shabaz offered a slightly more detailed four-star perspective, noting, "Lovely colour and material. Buttons are cute. Given 4 stars as it’s a little short so will need to wear a vest underneath. Haven’t washed yet so hopefully it won’t bobble."
Alternative Valentine's Fashion Finds
For those seeking similar styles, Next also offers a Cosy Short Sleeve Heart Button Cardigan for £32. The Valentine's fashion trend extends to other retailers as well.
- Kate Spade has reduced its Novelty Button Nell Cardigan from £250 to £145.
- Debenhams is selling the Oasis Heart Button Crew Neck Cardigan for £31.
- Sainsbury's TU Clothing offers a Mini Me Valentines Heart Print Cardigan for £20.
The rapid popularity of Next's Heart Button Cardigan underscores a continued demand for affordable, festive, and well-made fashion pieces that allow shoppers to celebrate seasonal occasions without overspending. Its combination of a soft wool blend, thoughtful design, and a £40 price point has proven to be a winning formula this January.
