British lifestyle and fashion retailer Oliver Bonas has unveiled a significant expansion drive, confirming a series of new store launches and relocations set to complete before the close of December.
A Festive Flurry of New Openings
The brand's latest growth phase began with the launch of a new store in Lincoln on 5 December. This was swiftly followed by a double opening on 13 December, with new branches launching at the Silverburn shopping centre in Glasgow and in Altrincham, Greater Manchester.
Alongside these fresh locations, Oliver Bonas is also relocating two existing stores. The new Westgate Oxford shopping centre site opened its doors on 13 December, with a relocated store on Tottenham Court Road in London scheduled to open on 19 December.
Designed for Joy and Inspiration
The retailer stated that each new outlet will embody its distinctive design philosophy. The spaces are crafted to be uplifting and stimulating, filled with colour, creativity, and character. The expansion continues the company's mission to bring its unique blend of fashion, homeware, and gifts to a broader national audience.
Sevda Cankorur, Head of Retail at Oliver Bonas, commented on the ambitious plans: "We're thrilled to be growing our OB community and opening in more places than ever before. Each new store is designed to bring a little everyday joy to our customers, whether they're popping in for a thoughtful gift, a new outfit, or simply a dose of inspiration."
Looking Ahead to 2025 and Beyond
This end-of-year push is just the beginning. Oliver Bonas has laid out even more ambitious plans for the coming year, with an additional 20 store openings targeted for 2025. The strategy focuses on expanding into both established and emerging retail destinations across the UK and Ireland.
This physical retail growth complements the brand's digital initiatives. In 2023, Oliver Bonas launched a creative online platform dedicated to promoting longevity for its products. The platform features:
- Care, repair, and recycling advice.
- Partnerships with organisations like Reskinned and the British Heart Foundation.
- Styling inspiration and details on sustainability projects.
With existing stores in locations like Solihull and Birmingham, this expansion solidifies Oliver Bonas's commitment to a vibrant high street presence, offering curated collections and encouraging self-expression among its growing customer community.
