The festive season has taken a surprising turn at Sainsbury's, as the supermarket's latest Christmas food launch has left British shoppers deeply divided. The grocer has unveiled a controversial new snack that puts a bold twist on the traditional pigs in blankets.
A Festive Frenzy Erupts Online
The new product, dubbed 'Pickles in Blankets', was shared on the Newfooduk Facebook page, where it quickly ignited a passionate debate. The post has already amassed a staggering over 2,700 comments from intrigued and often horrified shoppers.
According to Sainsbury's, this is a 'create your own' item. Customers are encouraged to select their preferred cornichon and wrap it in a combination of Milano salami and mozzarella cheese. Priced at just £3.50 per pack, it sits in a similar price range to many conventional pigs in blankets available this Christmas.
Customer Reactions: From Horror to Delight
The public response has been anything but mild. One baffled individual questioned the product's very origin, commenting, 'If this isn't AI [...]'. Another expressed sheer disbelief with the words, 'Who in gods name,' paired with a sick face emoji.
A third sceptical shopper tagged a friend, suggesting the quirky snack was a 'kind of sick thing you would like.' However, not all feedback was negative. The product found its champions, with one fan labelling it an 'elite girl dinner.'
Another eager customer declared, 'This is a bit of me xx,' while others stated they 'needed' a 'trip to Sainsbury's' specifically to try the new item. One supporter even cited it as 'another reason why saino’s is a great shop.'
The Wider Festive Food Landscape
Sainsbury's is not the only retailer shaking up the Christmas market. Iceland has also made headlines with its own budget-friendly offering: a frozen 'Christmas Dinner for 4' priced at just £25.
This bargain feast includes all the essential components for the big day, from turkey and carrots to roast potatoes and stuffing. Weighing in at 4.245kg, the box is designed to provide more than enough food for a family, working out to just over £6.20 per portion.
As the countdown to Christmas continues, it seems the battle for the most talked-about festive item is well and truly underway.
