Shoppers at a Tesco store in Manchester have encountered a new wave of anti-theft technology, sparking a fierce debate about privacy and stock management. The supermarket giant has installed artificial intelligence cameras in the chocolate aisle, a move some customers have labelled 'absolutely crazy'.
What are the new AI cameras?
The new devices appear as small, white boxes attached to the shelves, each fitted with a tiny lens at the top. A label on the unit attempts to reassure customers, stating: "Shelf edge cameras are used to help us understand stock levels. They do not capture images of customers."
However, this explanation has not convinced everyone. After a video of the technology was posted on X (formerly Twitter), one shopper echoed the sentiment that the development was "absolutely crazy". Another commenter offered a different perspective, suggesting the cameras take a picture of the shelf every hour, with any gaps being flagged to managers to deal with replenishment.
A divided response from the public
The reaction from customers has been mixed, highlighting a clear divide on the use of such surveillance. One frustrated former supermarket worker questioned the necessity, arguing that stock levels could be determined from checkout sales data and known shelf capacities.
"I used to work in a supermarket many years ago… I checked all these things methodically," they said. "Supermarkets have definitely gone down hill in that respect these days."
In contrast, a retail source defended the initiative, indicating that early signs show it is an effective measure. The source explained that unlike a live camera feed, which shoplifters might assume nobody is actively monitoring, this technology creates a deterrent. They concluded with a nod to Tesco's famous slogan, stating that in the fight against theft, "every little helps".
The bigger picture for supermarkets
This crackdown comes as the retail sector continues to grapple with shoplifting and operational efficiency. The news also arrives alongside some positive developments for consumers. According to market research firm Worldpanel by Numerator, grocery price inflation slowed in October.
While supermarket prices were still 4.7% higher than a year ago, this was a reduction from September's 5.2% figure, offering a glimmer of hope as retailers ramp up their festive deals ahead of Christmas.
