The premium fresh dog food brand, Years, has successfully launched its products into all Just for Pets stores across the UK, marking the occasion with a highly attended event in Tamworth that captivated local pet owners.
A Celebrity-Style Event for Dogs and Owners
Shoppers at the Just for Pets store in Ventura Shopping Park, Tamworth, were treated to a festive atmosphere on the launch weekend. The entrance was adorned with balloons and a distinctive purple carpet, setting the stage for a day of canine-centric activities. A highlight for many was the presence of a celebrity chef lookalike, who conducted live cooking and nutrition demonstrations, showing owners how Years' meals are prepared.
The team from Years, the company behind highly-rated dishes like beef wellington and paella for dogs, was on hand to meet customers, discuss the importance of high-quality canine nutrition, and introduce their range of freshly prepared meals.
Engaging Activities and Unforgettable Moments
The event was packed with engaging activities designed to entertain both pets and their owners. Attendees could participate in a spin-the-wheel prize game to win Years merchandise. Informative sessions were a key focus, with a customer Q&A panel featuring the brand's nutritionists and behaviourists, and cooking chats hosted by Years head chef Luke Alkemade.
Of course, the real stars of the show were the numerous happy dogs in attendance, who eagerly sniffed out and collected free samples of the infamous beef wellington. The day even included some light-hearted, real-life comedy as the team worked together to tidy up a few excitement-related accidents, proving that a successful pet event comes with its own set of unforgettable memories.
Where to Find Years Meals Now
Following the triumphant launch, pet owners can now purchase Years' fresh dog food directly from any Just for Pets store. The range includes their speciality dishes such as the King Prawn & Giant Squid Paella and the limited-edition Chef’s Christmas Wellington.
It's noteworthy that Years is currently the highest-rated fresh dog food on the independent review site allaboutdogfood.com. For new customers, Just for Pets is offering an introductory deal: 7 days of Years dog food for just £7 with free shipping, using the promo code JUSTFORPETS.
