Streaming enthusiasts across the UK have been presented with a spectacular bargain, as the popular Amazon Fire TV Stick 4K Plus can now be snapped up for less than the price of a cinema ticket. A clever combination of discounts has slashed the price of the device to just £9.44, making it an irresistible offer for anyone looking to upgrade their television.
How to Secure the Sub-£10 Price
This remarkable deal is a result of a strategic 'deal stack'. Initially, Amazon has discounted the Fire TV Stick 4K Plus from its usual £59.99 to £24.99, representing a saving of 58%. The real magic happens when this is combined with an offer from the cashback site TopCashback.
New members who sign up to TopCashback for free and use a specific code can claim a £15 signup cashback when they spend £15 or more. By purchasing the Fire TV Stick through the TopCashback portal, the effective final price plummets to £9.44. This limited-time promotion is only available until 31st December.
Features of the Top-Rated Streaming Stick
The Fire TV Stick 4K Plus is the newest model in Amazon's lineup and is a bestseller in its category, boasting an impressive average rating of 4.7 out of five stars from nearly 28,100 customer reviews. Its primary function is to transform any TV with an HDMI port into a smart streaming hub.
Users gain access to a vast library of content from all major streaming platforms, including Netflix, Prime Video, Disney+, and BBC iPlayer, all viewable in stunning 4K Ultra HD resolution. Amazon also highlights that it is one of the few devices supporting the Xbox app, allowing gamers to stream titles directly without needing a console.
As expected from an Amazon product, it features deep integration with the Alexa voice assistant. This allows for hands-free control of the device and smart home gadgets, and makes searching for shows as simple as speaking to the remote.
Customer Reviews and Considerations
Shoppers have flooded the product page with positive feedback. One user stated it worked "a thousand times better than a smart TV" and was "worth every penny," while another praised its portability for use in hotels and Airbnbs. A third highlighted the seamless setup that automatically connected to their existing app accounts.
Some practical points were noted in reviews. A few customers mentioned the supplied power cable is relatively short, which might require an extension lead depending on your setup. Another user expressed disappointment that in 2025, the device still uses a micro-USB port for power rather than the newer USB-C standard.
For those with an older Fire TV Stick model, Amazon is offering a trade-in scheme that provides a 20% discount on the new 4K Plus model, coupled with free returns for the old device.
Alternative Streaming Options
While the Fire TV Stick deal is exceptional, the market offers other choices. Apple fans might consider the Apple TV 2022 Wi-Fi 64GB - 4K, available at Argos for £149, which offers high-end features like Dolby Vision and Spatial Audio. Alternatively, the Roku 4K Streaming Stick Plus is priced at £39.99 from Currys and provides access to over 200 free channels alongside premium apps.
However, for sheer value for money and integration within the Amazon ecosystem, the discounted Fire TV Stick 4K Plus at under a tenner presents a compelling case for anyone wanting to dive into high-definition streaming without a significant investment.
