Young Air Ambulance Survivor Opens New Charity Shop in Hemel Hempstead
In a heartwarming ceremony, Ella Major, a young girl who received critical care from Essex & Herts Air Ambulance, officially opened the charity's newest shop in Hemel Hempstead. Accompanied by her mother Louise Major, Ella cut the ribbon at the new store on Marlowes, marking a special moment for the family who have become passionate supporters of the life-saving charity.
A Life-Saving Intervention
In 2023, the Essex & Herts Air Ambulance critical care team attended to Ella at her school in Hemel Hempstead after she fell from a tree and suffered a serious leg break. The team quickly assessed her injury, provided advanced pain relief to keep her comfortable, and carefully stabilised her leg before transferring her to Watford General Hospital for urgent treatment. She underwent surgery the next day to have plates and pins fitted, showcasing the vital role of air ambulance services in emergency situations.
Giving Back to the Charity
Grateful for the care received, Ella and her family have been determined to give back. For the past three years, they have organised Boxfest, a charity music event that has drawn in around 200 people each time and raised more than £6,000 for Essex & Herts Air Ambulance. Louise has since taken her support even further, becoming a volunteer for the charity. She helps by holding talks at local groups to raise awareness and funds, demonstrating a deep commitment to the cause.
Community Support at the Opening
Louise said: "It was such an honour to cut the ribbon and officially open this new shop. You never think you're going to need them, but when you do, you realise they are the best people you could hope for. We're so proud to support the charity and help ensure other families receive the same incredible care." Mayor of Dacorum, councillor Catherine McArevey, also joined the ribbon-cutting ceremony, along with EHAAT pilot Captain Andy Moorhouse, shop manager Paula Burgin, and the amazing team of volunteers, highlighting widespread community involvement.
Expanding Retail Presence
Lee Hodgins, Essex & Herts Air Ambulance retail business manager, said: "We are thrilled to be opening our doors in Hemel Hempstead and becoming part of this wonderful community. The support we've received so far has been incredible, and we're looking forward to welcoming local residents to shop with us and discover high-end fashion, quality clothing, bric-a-brac, books, and hidden treasures." He added that this is their 12th shop and sixth in Hertfordshire, alongside a popular donation centre in Stevenage, each playing a vital role in funding critical care.
How to Get Involved
The new shop at 232 Marlowes, HP1 1BJ, opened its doors to a crowd of eager customers. All proceeds support Essex & Herts Air Ambulance's life-saving work across Essex, Hertfordshire, and surrounding areas, helping critical care teams be there for people on the worst day of their lives. The charity encourages the community to donate pre-loved goods and is always looking for enthusiastic volunteers to join their shop teams, emphasising the importance of ongoing support for their mission.
