A popular Birmingham pub is set to lift spirits during the dreary winter month by offering a generous giveaway of complimentary beverages. The Spotted Dog, an established Irish pub located in the vibrant Digbeth area, will be handing out exactly one hundred free 'proper pints' this evening, Thursday, January 22.
Limited-Time Offer to Combat January Gloom
In a playful jab at the post-holiday slump, the pub announced on social media that 'January's done enough damage,' prompting this charitable gesture. The event is scheduled to commence at 6:30 PM and will operate strictly on a first-come, first-served basis, meaning patrons will need to arrive promptly to secure their free drink.
Collaboration with Dundalk Bay Brewery
This special evening is a collaborative effort with Dundalk Bay Brewery & Distillery, which will be showcasing two of its signature brews. Customers will have the choice between a refreshing Nitro Stout or a crisp Irish Lager, both poured as full pints. The brewery's presence adds an authentic touch to the event, highlighting local craft partnerships.
Alongside the free beer, The Spotted Dog will also be serving its renowned cheese toasties. These feature Irish cheddar pressed on sourdough bread, accompanied by a special edition onion jam crafted using Dundalk Bay Brewery's Imperial Stout, creating a perfect pairing for the drinks.
Community Engagement and Seasonal Cheer
The initiative reflects a growing trend among hospitality venues to engage with their community during quieter periods. By offering free pints, The Spotted Dog aims to draw in locals and visitors alike, fostering a sense of camaraderie and providing a much-needed boost mid-week. The pub's message emphasises 'no January guilt,' encouraging people to enjoy a proper pint without the usual reservations associated with the new year.
As with many such promotions, availability is extremely limited due to the capped number of free drinks. Interested individuals are advised to plan their visit accordingly to avoid disappointment, as the 100 pints are expected to be claimed rapidly once the doors open at half past six.