The Three Counties Showground in Malvern has been spectacularly transformed into a winter paradise, welcoming the return of Winter Glow, the premier festive attraction in the West Midlands. The event officially opened its gates on Friday, 26th November 2025, immersing thousands of early visitors in a world of dazzling lights and seasonal joy.
Running until Wednesday 31st December 2025, this year's extravaganza promises to be the most impressive yet. It offers a packed schedule of family-friendly activities designed to create lasting magical memories throughout the holiday season.
A Wonderland of Festive Attractions
Visitors to Winter Glow can explore a remarkable array of experiences. The centrepiece is the region's largest outdoor light trail, featuring more than 30 stunning installations, from glowing tunnels to enchanting displays.
For those seeking active fun, the event boasts the area's largest covered ice rink, allowing skaters of all skill levels to glide under sparkly lights. Another highlight is the UV crazy golf course, which provides a neon-bright challenge for families, friends, and couples.
Meet Santa and Explore the Christmas Market
A major draw for families is the personalised Santa experience. Children are welcomed into Santa's Winter Village by Mrs Claus, who invites them into her bakery. Cheeky elves are on hand in the toy workshop to teach circus skills, and every child receives a special, personalised gift from Santa himself.
No Christmas event would be complete without shopping and treats. The Christmas market is bustling with stalls offering unique gifts and delicious seasonal food and drink, ensuring there is something for everyone.
Creating Magical Memories Together
The atmosphere at the showground is already electric with festive spirit. Chris Tarren, Managing Director at Winter Glow, expressed his delight, stating, "It’s wonderful to see the showground buzzing with festive spirit and families making magical memories together."
He added, "We’re excited to welcome even more visitors in the run-up to Christmas, it’s the perfect way to celebrate the season." With such a wide variety of attractions, Winter Glow is set to be the ultimate destination for festive fun in Malvern this year.
To book your tickets and step into the magic, visit winterglow.co.uk.
