Kim Kardashian has delivered a masterclass in handling negative press, responding with trademark humour after her new television series, All's Fair, was savaged by critics and debuted with a shocking 0% rating on Rotten Tomatoes.
A Star-Studded Show Meets Critical Panning
Just three days after the show's premiere on 7th November 2025, the reality star turned actress has addressed the brutal reviews head-on. All's Fair, a legal drama streaming on Disney+ and Hulu, saw Kim reunite with producer Ryan Murphy after her stint on American Horror Story.
The series boasts an incredibly prestigious cast, including acting powerhouses like Sarah Paulson, Glenn Close, Niecy Nash, and Naomi Watts. Despite the stellar lineup and Kim's own much-publicised background in law, the critical response was overwhelmingly negative, with The Guardian awarding the show zero stars.
Kim's Iconic Instagram Clapback
Rather than hiding from the controversy, Kim Kardashian took to Instagram to share a carousel of photos from a night out with her castmates. Cleverly interspersed between the glamorous shots were screenshots of the very reviews that panned her show.
Her caption was hilariously sarcastic, asking her followers: "Have you tuned in to the most critically acclaimed show of the year!?!?!? All’s Fair streaming now on @hulu and @disneyplus."
The selected reviews managed to spin the negativity into a bizarre form of praise. One included post showed an X user writing, "immediately pressed play", directly in response to a tweet sharing the 0% Rotten Tomatoes score. Another post featured a user who declared, "Some of the worst acting I've ever seen in my life... I'm obsessed I need 14 seasons."
Public and Industry Reaction
The response to Kim's unconventional strategy has been largely positive, with fans and colleagues labelling her "iconic". Actress Bella Thorne commented that she had watched the show and "loved it".
The official All's Fair Hulu Instagram account also weighed in, posting: "Iconic AF. The girls who get it get it." This clever manoeuvre by Kardashian appears to have successfully generated a fresh wave of curiosity and engagement, proving that for the star, there is no such thing as bad publicity.
