Alison Hammond Apologizes After Second 'Appalling' Blunder on This Morning
Alison Hammond Apologizes for Second Blunder on This Morning

Birmingham Presenter Faces Backlash Over Royal Coverage

Birmingham television host Alison Hammond found herself at the center of controversy once again during Friday's episode of ITV's This Morning. The presenter, who co-hosts alongside Dermot O'Leary, was forced to issue an immediate apology after mispronouncing the surname of Virginia Giuffre during a segment discussing the arrest of Andrew Mountbatten-Windsor.

Second Blunder in Two Days

This incident marks Hammond's second contentious remark within twenty-four hours, following criticism she received on Thursday for questioning why authorities chose to arrest Andrew on his 66th birthday. During Friday's broadcast, while discussing the late Virginia Giuffre - who alleged she was trafficked by convicted paedophile financier Jeffrey Epstein to have sex with Andrew when she was underage - Hammond referred to her as Virginia 'Guff'.

Viewers quickly took to social media to express their dismay at the error. One viewer commented: 'Virginia Guff? #ThisMorning', while another described it as 'appalling'. A third added: 'I like Alison but when it comes to serious topics she's completely out of her depth.'

Hammond promptly corrected herself, stating: 'Sorry, it is Virginia Giuffre, I do apologise.'

Thursday's Controversial Birthday Comment

The previous day, Hammond had already faced backlash for her reaction to news of Andrew's arrest. When reports emerged that the former royal had been taken into custody at his temporary residence on the Sandringham estate on suspicion of misconduct in public office, Hammond remarked: 'They could've done it yesterday, the day before his birthday!'

Social media users immediately questioned her perspective, with one commenting: 'Alison saying 'surely they didn't have to arrest him on his birthday'. What a weird comment about an 'alleged' predator.'

Background of the Investigation

Thames Valley Police confirmed Andrew's arrest on Thursday following allegations made against him after the release of millions of pages of files related to Jeffrey Epstein. Andrew was subsequently released under investigation.

Assistant Chief Constable Oliver Wright stated: 'Following a thorough assessment, we have now opened an investigation into this allegation of misconduct in public office. It is important that we protect the integrity and objectivity of our investigation.'

The investigation reportedly examines claims that a woman was trafficked to the UK by Epstein for a sexual encounter with Andrew, along with allegations he disclosed sensitive information to the paedophile while serving as the UK's trade envoy. Andrew has consistently denied any wrongdoing.

Royal Correspondent's Perspective

BBC royal correspondent Sean Coughlan commented on the unprecedented nature of the situation: 'This is another extraordinary development in what has been an extraordinary story. It's hard to think of any precedent for the arrest of Andrew Mountbatten-Windsor, the King's brother.'

Andrew, who has been stripped of his royal titles, was recently relocated from the Royal Lodge in Windsor to the King's Norfolk estate, reportedly residing in Wood Farm Cottage while Marsh Farm undergoes renovation. Local residents have reportedly expressed strong opinions about his arrival in the neighborhood.

This Morning continues to air weekdays at 10am on ITV1 and is available on streaming platform ITVX.