Victoria Beckham Beauty has expanded the colour palette of one of its most celebrated products, introducing two dazzling new shades to its Satin Kajal Liner collection. The move comes as the luxury beauty brand responds to the product's soaring popularity, particularly among women in their 50s, 60s, and 70s.
New Sparkling Additions to a Best-Selling Formula
The two new limited-edition hues are Gold Lame, a true gold with golden sparkle, and Silver Glaze, a chrome shade with silver sparkle. They join an existing lineup of 22 colours, which offer matte, jewel, and shimmer finishes. The core product is praised for its creamy, waterproof, and smudge-free formula that glides on in a single stroke without tugging the delicate eyelid.
Priced at £33, each pencil includes a VB-branded sharpener at no extra cost. For a limited period, customers who spend over £50 on the brand's website will also receive a complimentary velvet pouch, while stocks last.
Overwhelmingly Positive Reviews from Shoppers
The Satin Kajal Liner has amassed an impressive over 25,000 five-star reviews and boasts an overall rating of 4.4 stars from nearly 40,000 shoppers. Its ability to deliver dramatic definition on both the waterline and lid has made it a staple for many.
One reviewer, approaching 69, commented: "Love this product... This is a beautifully soft eye pencil, good colour - I'd recommend it." Another, with 25 years of experience in medical aesthetics, stated: "My honest review is that this makeup is amazing for a mature skin... the colour palette is so beautiful for someone of a certain age."
While most feedback is glowing, some noted it "doesn't smudge as easily as shown on Instagram," though others countered that its ability to set and stay put is a key benefit.
How It Compares to Other Popular Eyeliners
For those considering alternatives, the market offers several well-regarded options. The Urban Decay 24/7 Eye Pencil, available in over a dozen shades, costs £21 at Boots and is known for its long-lasting, creamy texture.
Another competitor is the Clinique Quickliner, which is priced from £14.45 on Amazon and comes in 10 smudge-resistant shades. It features a built-in smudging tool on the opposite end for creating a smoky effect.
However, the Victoria Beckham Beauty Satin Kajal Liner continues to carve its niche, with its specific appeal to an older demographic seeking high-performance, easy-to-apply luxury makeup.
