Shoppers have been raving about a hidden perfume gem at Boots that they are only just discovering, costing just £14.99. The fragrance, which has been available for some time, has recently gained attention on social media for its quality and longevity.
What is the perfume?
The perfume in question is the 'Aura' fragrance by the brand 'M&S', which is actually a dupe for the popular designer scent 'Yves Saint Laurent Black Opium'. However, the product is not from M&S but from a different brand, 'Perfume Parlour', which is known for its affordable alternatives to high-end fragrances.
Shoppers' reactions
Many shoppers have taken to social media to express their surprise and delight at the discovery. One user wrote: "I can't believe I've been missing out on this! It smells exactly like my favourite designer perfume but costs a fraction of the price." Another added: "I've been wearing it for weeks and get so many compliments. It lasts all day too."
Where to buy
The perfume is available exclusively at Boots, both in-store and online. It is priced at £14.99 for a 50ml bottle, making it an affordable option for those looking to save money on their fragrance collection.
Expert opinion
According to fragrance experts, the perfume has a similar composition to the designer version, with notes of coffee, vanilla, and white flowers. They note that while it may not have the same complexity, it offers excellent value for money and is a great alternative for those on a budget.



