A popular show celebrating all things bump, baby and parenting is set to return to the NEC in Birmingham. The Baby Show, sponsored by Pampers, will take place from Friday, May 8 to Sunday, May 10, 2026, and is described as the UK's best loved pregnancy and baby shopping event.
What to Expect at The Baby Show
Tens of thousands of expectant and new parents are expected to attend over the three days. With industry experts, trusted brands and household names in attendance, visitors can browse, explore and discover new and existing brands and products for both parent and baby. The show also offers discounts, deals and exclusive show offers.
More than 350 brands will showcase their latest products, including Pampers, Tommee Tippee, MAM, Joie, iCandy, My 1st Years, Bugaboo, Tutti Bambini, Nuby, Joolz, The Baby Room at Smyths, Aptamil, Mamas and Papas, Obaby, Folk & Thread, Live Vida, Foldimats, Gigil, Najell, Cheeky Rascals and Babyprints. Visitors can also discover boutique, emerging independent brands such as Zinzino, Forever Living, Listely, Pure Baby Wipes, First Frames and Trosseau of Nottingham Lace.
Returning Features and Live Talks
Fan favourite features are back, including the Buggy Testing Track led by Project Baby. Visitors can try a range of buggies, pushchairs and strollers on different terrains and get expert advice on folding and unfolding. The Live Talks Stage, sponsored by Tommee Tippee, offers complimentary talks across all three days. Guest speakers include Daisy First Aid, Midwife Lily, Midwife Pip, Heidi Skudder, Vern Hill, Midwife Marley and more.
Topics cover birth, breastfeeding, newborn feeding, sleep, maternal mental health, the fourth trimester, fatherhood and more. Netmums, the official podcast and media partner for 2026, will also record a live podcast with a familiar voice from the parenting world.
Ticket Information
Tickets are priced at £28 on the door and £20 in advance (plus a £2 transaction fee per order). Early-bird tickets are available until Sunday, February 15. A goody bag worth over £75 can be added for £6. Tommee Tippee packages are also available, allowing visitors to buy tickets and choose Tommee Tippee products in advance.
Mallory Reynolds-Trout, Show Director, said: "We adore returning to the NEC each year and meeting so many new faces and growing families. The NEC is a brilliant venue with easy access for guests and plenty of space for our wonderful exhibitors to showcase their latest and very best products. We simply can't wait to welcome a new set of expectant parents through the doors in spring and support them on those first steps into parenthood."
