A beloved family-run bakery in the Black Country is proving that quality and nostalgia can triumph over high-street giants, with its irresistible offerings flying off the shelves. Bake My Day, which opened its doors in Great Bridge, Tipton, in 2022, has captured the hearts of locals with its traditional cakes, pastries, sandwiches, and sausage rolls – some priced from just £1.
From Humble Oven to Community Phenomenon
The secret to their success lies in a steadfast commitment to freshness, with an emphasis on moving products directly 'from oven to counter'. This approach has cultivated a loyal following, with social media fans actively begging the business to expand into new areas. Their popularity is such that a third branch is now set to open in Oldbury next month, marking rapid growth for the independent chain.
At the heart of the operation is owner Nathan Hadley, from Oldbury, and his dedicated team. Head baker Luke Shuker and bakery assistant Kylie Spittle are key players in producing the bakery's star product: the famed 24 carat burnt top cobs. These Black Country specialities are baked to a perfect crust and have become a signature hit.
Early Starts and Sweet Success
Meeting the overwhelming demand requires an extraordinary effort. Nathan's team of bakers begin their day at 3am, baking an impressive around 2,000 small cobs each day for the Great Bridge shop alone. The display counters are a tantalising array of generously portioned treats, from old-school sprinkle cake and fresh cream chocolate eclairs to a variety of savoury pies and pastries.
Beyond satisfying cravings, Bake My Day has made a tangible impact on the local community. Since opening in 2022, the chain has created 19 jobs for local people, embedding itself as a valuable employer. Its appeal even extends to four-legged friends, with a noted stray cat visiting the shop's back door twice daily for scraps of ham.
A Recipe for Future Growth
With existing branches in Great Bridge, Tipton, and Black Heath by the markets, the imminent Oldbury opening is a direct response to public demand. The bakery's model – combining affordability, quality, and classic British bakehouse charm – continues to resonate deeply in an era of rising costs. As Bake My Day prepares to serve a new community, its story stands as a testament to the power of a simple, well-executed idea and the enduring love for a perfect pastry.
