Cadbury's Creme Egg Bar Makes a Comeback at B&M Stores
Chocolate aficionados across the UK are in a frenzy as a beloved Easter treat has been spotted back on the shelves of B&M stores. The Cadbury Dairy Milk Creme Egg Bar, which was officially launched in late 2023, has recently reappeared, sending fans into a rush to secure this limited-edition delight.
Social Media Buzz Drives Chocolate Hunt
The discovery was first highlighted by the popular social media account Newfoodsuk, which shared images of the bar on Facebook and Instagram. The post quickly garnered thousands of likes and comments, with many users expressing their excitement and plans to visit B&M immediately.
One enthusiastic commenter tagged a friend, writing, "We're going to B&M this weekend," while another declared the bar their "favourite." A third revealed, "At the moment they are £1... I bought five the other day."
Product Details and Pricing
The Cadbury Dairy Milk Creme Egg Bar is a 123-gram tablet-style bar designed for sharing. It features individual chocolate chunks filled with the signature gooey white and yellow fondant that is iconic to standard Creme Eggs. Typically priced at £1.99 in B&M, the bar is currently on offer for just £1, adding to the urgency among shoppers.
Mixed Reactions from Consumers
While many are thrilled about the bar's return, not all reactions have been positive. Some consumers have expressed skepticism, with one person stating, "No ta, think I'll give it a miss." Another referenced the controversial recipe change from 2015, noting, "Creme Egg hasn't tasted the same since they changed the recipe in 2015."
Background on the 2015 Recipe Controversy
In 2015, Cadbury, owned by Mondelez International, made a significant and contentious alteration to the Creme Egg recipe. The company replaced the Dairy Milk chocolate shell with what they described as "standard, traditional Cadbury milk chocolate," using a standard cocoa mix instead of the liquid milk-based Dairy Milk recipe.
Simultaneously, the standard multipack was reduced from six eggs to five, without a proportional price decrease—a move often cited as an example of "shrinkflation." Cadbury defended the change by stating that the Creme Egg had only used a Dairy Milk shell for six out of its 45-year history and claimed consumer testing favored the new blend for the Creme Egg's specific taste profile.
This change, dubbed "Creme Egg-gate," led to a massive consumer backlash. Reports indicate that the brand lost between £6 million and £12 million in sales the following year, as many fans boycotted the product or switched to competitors.
Current Availability and Hype
Despite past controversies, the current excitement surrounding the Cadbury Dairy Milk Creme Egg Bar's return to B&M highlights the enduring popularity of seasonal chocolate treats. Shoppers are advised to act quickly, as limited-edition items like this often sell out rapidly, especially with the added incentive of a discounted price.
