Metro and Clayton Hotel Birmingham Forge Partnership to Boost Sustainable Travel
West Midlands Metro has announced a significant new partnership with Clayton Hotel Birmingham, designed to encourage more sustainable travel options across the city. This initiative follows the recent launch of the Metro service to Millennium Point and aims to enhance tourism while reducing carbon emissions.
Exclusive Discounts for Hotel Guests and Staff
Under this agreement, guests staying at Clayton Hotel Birmingham, one of the city's premier hotels, will receive a 15 per cent discount on tram travel throughout their visit. This saving allows visitors to explore Birmingham's city centre and surrounding areas more affordably, making it easier to access local attractions.
Additionally, employees of Clayton Hotel Birmingham will benefit from a 20 per cent discount on tram journeys. This perk is particularly convenient with the new Birmingham Eastside Extension tram stop now operational directly outside the hotel, simplifying commuting and promoting a greener lifestyle.
Supporting Tourism and Work-Life Balance
Michael Reading-Skilton, head of commercial at Metro, highlighted the mutual benefits of this partnership. He stated, "Our colleagues will also enjoy 20 per cent off stays at the hotel, which supports a better work-life balance for our growing team. With trams running every 15 minutes from the hotel and up to every eight to 10 minutes across the wider network, the Metro provides a quick and convenient way for visitors to explore Birmingham. This latest collaboration demonstrates our ongoing commitment to boosting tourism in the region."
Hotel guests and staff can access these exclusive travel discounts across all West Midlands Metro zones via the MyMetro app. Guests can obtain discount codes at the hotel, while tram passengers can unlock a special room rate by using the code WMMC25 when booking online. Furthermore, visitors with a valid Metro ticket will receive 15 per cent off at the hotel's Grill Restaurant and Alvar Bar.
Emphasis on Sustainability and Community Benefits
A spokesperson for Clayton Hotel Birmingham expressed enthusiasm about the initiative, saying, "We are delighted to collaborate with West Midlands Metro on this exciting project. Sustainability is central to our values, and providing our guests and team members with easier, greener access to the city represents a significant step forward. With the new tram stop right on our doorstep, visitors can effortlessly explore Birmingham's attractions while minimising their environmental impact."
The spokesperson added, "For our staff, the discount makes commuting more affordable and convenient, which enhances well-being and supports work-life balance. We believe this partnership will not only benefit our hotel community but also contribute to a broader tourism boost across Birmingham city."
This partnership underscores a shared commitment to environmental responsibility and urban mobility, aiming to make Birmingham a more accessible and sustainable destination for both residents and tourists alike.
