I'm A Celebrity... Get Me Out Of Here! producers have taken decisive action after former footballer Alex Scott was discovered breaking the show's strict rules by smuggling contraband into the jungle.
The Rule Breach and Immediate Fallout
During Sunday night's episode, which aired on 24th November 2024, viewers saw Alex Scott secretly using salt she had brought into the camp. She was spotted sprinkling the seasoning onto crocodile feet, a clear violation of the programme's regulations. Presenters Ant and Dec confirmed to audiences that the item was indeed "contraband" and hinted that consequences would follow.
Furious show bosses have now delivered their punishment. The entire camp will forfeit a star that was earned by rapper Aitch in a recent Bushtucker Trial. This decision directly impacts the group's food supply, making their jungle existence even more challenging.
Contraband Amnesty Declared
In response to the incident, producers have declared a contraband amnesty for all campmates. This offers everyone a chance to hand over any smuggled items without facing additional penalties. However, dinner will only be served once the amnesty is complete, putting immediate pressure on the celebrities to comply.
A source close to the production revealed the uncertainty surrounding the scale of the smuggling, stating: "There could very well be more than one smuggler....it remains to be seen who puts their hands up." It is currently unclear whether other campmates knew about Alex's actions or if she was acting alone.
Reactions and Historical Context
The rule-breaking has sparked surprise among commentators. On the spin-off programme I'm A Celebrity... Unpacked, Jill Scott admitted her shock, saying: "I am surprised by Alex doing it as I thought she would follow the rules actually." Fellow guest Seann Walsh commented on the brazen nature of the act, noting: "I was surprised by how indiscreet Alex was with putting the salt on."
This is not the first time contestants have attempted to sneak prohibited items into the jungle. The article highlights several previous instances:
- In the previous series, radio presenter Dean McCullough smuggled tea bags, while Melvin admitted to bringing in seasoning.
- In 2010, Gillian McKeith concealed salt, herbs, and spices in her undergarments.
- Contestant Hugo Taylor hid salt and pepper sachets in his rucksack in 2012.
- Model Amy Willerton successfully hid a cosmetics bag for 10 days in 2013.
- Television chef Gino D'Acampo stuffed his pillow with salt, sugar, tea, and coffee, with additional supplies in his shoes.
The ongoing drama continues to unfold nightly at 9pm on ITV1 and ITVX, as campmates navigate the new amnesty and its consequences for their jungle diet.