Ambitious proposals for a significant "outdoor hub" development at a National Trust site in Shropshire have been recommended for approval by planning officials. The scheme for Attingham Park, located near Shrewsbury, represents a major step forward in enhancing visitor experiences and environmental sustainability.
Comprehensive Development Plans
The extensive project includes a new hub building that will feature a visitor welcome area, cafe facilities, food and beverage kiosks, kitchen facilities, toilets, welfare amenities, and bicycle hire and maintenance services. A dedicated car park with electric vehicle charging points forms part of the infrastructure, alongside overflow parking provisions and associated site works.
Ecological and Recreational Enhancements
The development encompasses substantial landscape improvements including new and restored site routes, approximately 13 kilometres of trails, wildlife viewing areas, children's play spaces, cycle skills tracks, and new green corridors. Ecological enhancements feature orchard and wildflower planting, wetland habitat creation, and sustainable drainage systems. The project also includes interpretation elements and refurbishment of a former Second World War runway and aerodrome area.
Access and Infrastructure Considerations
Principal access for all visitors is planned via the B4394 through the Atcham Business Park access road. From this entry point, visitors will be able to explore the hub site before connecting to the wider path network and landscape. The proposed hub will cover a core area of approximately 27.5 hectares containing new buildings and associated infrastructure.
Planning Committee Decision Pending
Shropshire Council's Southern Planning Committee is scheduled to consider the proposal imminently. If approved, the development is projected to attract around 350,000 visitors annually by 2036, significantly boosting local tourism and recreational opportunities.
Transport and Safety Requirements
Highways teams have requested financial contributions towards safety improvements at key junctions. Shropshire Council's highways department has asked for £40,000 towards safety enhancements at Norton crossroads, while Telford & Wrekin's equivalent department is requesting £35,384.24 for improvements at the junction of the B5061 Holyhead Road and Roman Road, adjacent to Junction 7 of the M54.
Transport considerations have highlighted the narrow bridge over the railway line on the B4394 at Walcot, with recommendations for further road link analysis during both weekdays and weekends rather than just peak times.
Ecological Monitoring and Public Response
Shropshire Council's ecology department has requested an estimated monitoring fee of £29,448.25 for habitat creation aspects of the project. Public consultation generated 37 representations, including submissions from three parish councils, the local member, and solicitors representing businesses operating from Atcham Business Park.
The majority of responses (27) objected to the scheme, with concerns focusing on increased traffic volumes, impacts on the business park, and potential effects on wildlife and the environment. Supporters highlighted the project's potential to broaden opportunities for public access to green spaces and promote active lifestyles.
Planning Officer Recommendation
Shropshire Council planning officer Lynn Parker has recommended approval, noting that the National Planning Policy Framework requires significant weight to be placed on supporting economic growth and productivity. The recommendation is subject to conditions and Section 106 contributions being agreed, balancing development needs with environmental and community considerations.
