Aston Villa head coach Unai Emery has publicly reaffirmed his commitment to helping Jadon Sancho rediscover his best form, insisting the on-loan Manchester United winger still has the potential to play for England again.
Emery's Patient Approach with Sancho
Since his dramatic deadline day loan move in September, Sancho's opportunities in the Premier League for Villa have been limited, with just two starts. However, both of those came in a recent three-game spell, indicating Emery's growing willingness to integrate him. The 25-year-old played a part in Villa's comeback draw at Chelsea and started in the defeat to Arsenal that ended the club's 11-match winning streak, before another start in the victory over Crystal Palace.
Emery acknowledged that Sancho has yet to hit the heights he showed at Borussia Dortmund but stressed the process is ongoing. "He has huge potential, still being young but with a really long time in his career as a player performing fantastically," said the Villa boss. "He stopped his progression, for different reasons. Here, my only objective with him is to exploit his best, and he is in this process."
The Path Back to the England Squad
Emery revealed he has discussed the player's international future with him directly, using it as a motivational tool. Sancho's move to Villa Park was partly influenced by seeing close friend Marcus Rashford reignite his England career during a successful loan spell under Emery last season.
"He must have his challenge of coming back with his national team. Of course, until now he hasn't deserved it. But he has the challenge, and I have spoken with him about it," Emery admitted. "He has the talent to come back... He is still young, 25 years old." The manager confirmed they even review old footage of Sancho's best performances to help rebuild his confidence.
Focus on Consistency and Contribution
While praising Sancho's attitude and commitment in training, Emery was candid about the need for more end product. He analysed the winger's recent contributions, noting a positive 30-minute impact off the bench at Chelsea, a competent display against Arsenal, and a less influential game at Palace where he still fulfilled his defensive duties.
"Of course, now we need his qualities, getting numbers and being brilliant in his actions as a player," Emery stated. "There is still time to get it... We have four or five months to get it, to strongly focus to get it." The Spanish coach's message is clear: patience and persistent work are key, with the ultimate goal being for Sancho to become a consistent and decisive performer for Aston Villa in the second half of the season.
