With the January transfer window now open, Aston Villa manager Unai Emery is assessing his options to strengthen the squad, with a particular focus on providing competition for star striker Ollie Watkins.
Villa's Search for Attacking Reinforcements
The Midlands club, who remain in a strong top-four position despite a recent 4-1 defeat to Arsenal, have been linked with a move for Newcastle United forward Will Osula. The 22-year-old Danish youth international is rated at around £28 million but has struggled for regular game time since joining the Magpies in 2024, scoring just five goals in 33 total appearances.
However, committing such a significant sum for a player who is still considered quite raw represents a considerable gamble. This is especially true given the need for Villa to remain compliant with the Premier League's Profit and Sustainability Rules (PSR), which will heavily influence their business this month.
The Compelling Case for Ayase Ueda
Instead of pursuing Osula, a more prudent and potentially impactful target could be Feyenoord's Ayase Ueda. The 27-year-old Japanese international is currently the top scorer in the Eredivisie and has been in sensational form this season.
Ueda has found the net 19 times in 25 games across all competitions, with an impressive 18 of those goals coming in the league. His proven track record in Europe, which includes 23 goals in 42 games for Cercle Brugge before his move to Feyenoord, suggests he is a consistent and reliable finisher.
Why Ueda Fits the Villa Profile
At 27, Ueda offers greater experience and a ready-made goal threat that could seamlessly translate to the Premier League. His playing style, which relies on pace, clever movement to get behind defences, and technical flair, would offer Emery a different tactical option alongside or in support of Watkins.
His potential acquisition would provide perfect cover and competition for Villa's main striker, adding crucial depth for their continued push in the league and Europe. The fact that he has also been linked with a move to Leeds United underscores his growing reputation and the need for Villa to act decisively if they are serious about the transfer.
As the window progresses, Aston Villa's recruitment team will need to be shrewd. Opting for the prolific and experienced Ueda over the costly potential of Osula could be the smart move that solidifies their attacking ranks for the second half of the campaign.
