West Brom Manager Highlights Dominic Price's Positive Influence in First Month
West Bromwich Albion's head coach, James Morrison, has spoken highly of the club's new technical director, Dominic Price, following his initial month in the role. Price, who joined the Championship side at the start of March, has quickly become a familiar and valued presence around The Hawthorns and the training facilities in Walsall.
Fresh Perspective and Enthusiasm at the Club
Morrison emphasized that Price has brought a new voice and fresh eyes to the team, describing him as very eager and supportive. The head coach noted that Price's different journey in football, including his background at clubs like Blackpool and Liverpool, adds a unique perspective that could help propel West Brom back to success.
Key Responsibilities and Strategic Role
Dominic Price's position involves an overarching strategic focus across multiple departments, including the academy, analysis, and medical teams. While he is not directly overseeing transfer business—a duty that remains with director of football operations Ian Pearce—Price works closely with Pearce on squad planning and player development pathways. This collaboration is seen as crucial for the club's future, especially as they battle relegation in the Championship.
Background and Previous Experience
Price, a 35-year-old Englishman, previously served as head of performance analysis at Blackpool, contributing to their promotion win, before moving to Liverpool as a first-team analyst under Jurgen Klopp. His time at Anfield was highly regarded, with the club expressing regret over his departure to Maccabi Tel Aviv in Israel. His diverse experience is expected to be an asset in his new role at West Brom.
Contract Discussions and Team Input
In related news, Morrison mentioned that he is willing to provide his opinion on the six Albion players whose contracts expire this summer, although he clarified that he has no direct involvement in such decisions. This openness reflects the collaborative environment the club is fostering under Price's influence.



