New data reveals a significant shift in the preferences of British car buyers, with a growing number turning away from electric vehicles (EVs) and back towards traditional petrol and diesel models. This trend emerges as the Labour government prepares to phase out the sale of new internal combustion engine cars from 2030.
Survey Shows Sharp Reversal in Buyer Intent
The latest EY Mobility Consumer Index found that 41% of UK consumers planning to buy a new or used car in the next two years are now most likely to choose a petrol or diesel vehicle. This marks a notable increase from just over a third (36%) in 2024. In contrast, interest in battery electric vehicles (BEVs) has fallen to fewer than one-in-five buyers (19%), down from 23% last year.
The intent to purchase hybrid vehicles has also declined, dropping to 19% from 27% in 2024. Only plug-in hybrid electric vehicles (PHEVs) held steady, with 10% of respondents indicating a preference, matching last year's figure. Overall, the proportion of UK consumers looking at cleaner vehicles has fallen from 59% to 50% in a year.
Industry Reaction and Policy Concerns
Maria Bengtsson, EY's UK and Ireland mobility leader, expressed surprise at the findings, given the recent growth in UK BEV sales. She stated that while BEV market share still trails the government's 28% zero emission vehicle mandate target, the figures "shouldn't be a major cause for concern and there are still reasons for optimism."
Bengtsson pointed to potential encouragement from measures in the recent Autumn Budget, announced after the survey was conducted. However, she issued a warning: "The new mileage-based tax on EVs could prove a barrier to demand". She suggested that with uptake lagging behind legislative targets, more may need to be done to incentivise consumer demand for BEVs.
Prioritising Consumer Needs for Future Growth
The study highlights that cost savings and convenience remain top priorities for UK respondents when considering an EV purchase and their charging experience. Bengtsson argues these insights should guide policymakers and charge point operators. "Prioritising the consumer preferences highlighted in this year's Mobility Consumer Index will be critical for key players across the EV ecosystem", she concluded, referring to auto manufacturers, policymakers, and infrastructure operators.
The findings present a clear challenge for the government's 2030 phase-out plan, emphasising that consumer confidence and practical infrastructure must align with legislative ambition to ensure a successful transition to electric mobility.
