Somerset County Cricket Club Announces Historic Commercial Partnership Extension
Somerset County Cricket Club has officially revealed the signing of the most substantial single commercial agreement in its entire 150-year history. This landmark announcement confirms the extension of the club's long-standing partnership with the financial services firm Cooper Associates Group, securing their collaboration until the conclusion of the 2030 cricket season.
Decade of Success and Shared Growth
The renewed deal ensures that the Taunton-based Cooper Associates Group will continue as the club's Ground Naming Rights Partner, building upon a fruitful decade-long relationship that began in 2016. During this period, Somerset County Cricket Club has experienced one of its most triumphant eras, capturing significant victories including the 2019 Royal London One Day Cup and the Vitality Blast titles in both 2023 and 2025.
Jamie Cox, the chief executive of Somerset County Cricket Club, emphasized that this extension reflects a "shared belief in long-term growth, excellence and innovation." He elaborated, stating, "Over the past decade, Cooper Associates Group has played an integral role in supporting the club’s ambitions both on and off the field. This partnership has always been about more than naming rights - it’s built on shared values, mutual trust and a genuine commitment to our community."
Transforming the Cooper Associates County Ground
The Cooper Associates County Ground in Taunton has evolved into a premier venue for sporting and entertainment events over the last ten years. Its impressive portfolio now includes:
- Three ICC Men’s World Cup matches
- One Men’s IT20 international
- Two Women’s Test matches
- Five Women’s One-Day Internationals
- Seven ICC Women’s World Cup matches
- Six Women’s IT20 internationals
- A major arena concert by international music superstar Lionel Richie
Cox added, "We are incredibly proud of what we have achieved together, from silverware on the field to establishing the Cooper Associates County Ground as one of the most respected venues in the country."
Corporate Perspective and Future Prospects
Megan Barton, marketing director at Cooper Associates Group, expressed immense pride in marking ten years of partnership with Somerset County Cricket Club and extending the ground sponsorship. She remarked, "Over the past decade, both our organisations have experienced significant growth and celebrated meaningful achievements, yet what has remained constant is the strong alignment of our values and our shared commitment to excellence."
Barton also highlighted the company's enthusiasm for the future, particularly regarding its broader sponsorship of cricketers Tom Banton, Jack Leach, and Thomas and James Rew. She concluded, "This partnership has always been about more than sponsorship alone. It reflects a mutual belief in ambition, integrity, and the power of sport to bring people together. As we have evolved, that shared foundation has only strengthened."
This historic deal underscores a robust alliance that continues to drive success for both the cricket club and its corporate partner, setting a new benchmark in sports sponsorship within the region.
