Sales Training Firm ValueSelling Strengthens Global Reach with Asia Expansion
ValueSelling Associates, Inc., a prominent global leader in sales training and coaching, is significantly enhancing its international footprint by making a strategic push into the Asia-Pacific region. The company has announced the appointment of two new managing partners: Kevin Sun in China and Tetsuro Yamamoto in Japan. This move underscores ValueSelling's commitment to supporting multinational organizations with consistent, buyer-centric sales methodologies that transcend regional, linguistic, and cultural boundaries.
Strategic Growth in Key Markets
With increasing demand for aligned sales execution across international markets, ValueSelling is scaling its capabilities to deliver training in local languages, including Mandarin and Japanese, while maintaining a unified global framework. The expansion into Asia is a cornerstone of the company's broader global growth strategy, aimed at fostering more effective sales practices worldwide.
Julie Thomas, president and CEO of ValueSelling Associates, emphasized the importance of this development: "Expanding our presence in the Asia-Pacific region is a key pillar of our global growth strategy. Our two new Managing Partners, Kevin Sun and Tetsuro Yamamoto, bring a unique combination of regional expertise and global business experience. We are excited to have them join the ValueSelling team and share our strong sales methodology for global success."
Meet the New Managing Partners
Kevin Sun transitions into the Managing Partner role after previously serving as a facilitator for ValueSelling, where he established a strong track record in delivering impactful sales training programs. In his new capacity, he will focus on expanding client partnerships across China and the broader APAC region, helping organizations achieve more consistent and effective sales execution. With over 20 years of experience in multinational organizations, Sun has held various leadership roles in sales, regional management, and general management.
Tetsuro Yamamoto brings more than 35 years of experience in enterprise B2B sales within the IT industry, with a particular emphasis on serving manufacturing organizations. Throughout his career, he has held senior sales and leadership positions at global companies such as Celonis, Wind River, Motherson Technology, and IBM. During his nearly three decades at IBM, Yamamoto held multiple leadership roles, driving client success and specializing in enterprise solution sales, consulting, and corporate strategy. His extensive experience in both Japanese and global business environments provides him with a deep understanding of aligning technology, business strategy, and customer outcomes in complex, multi-stakeholder sales scenarios.
Global Reach and Local Expertise
ValueSelling Associates continues to broaden its global influence, offering sales training and coaching in more than 17 languages through a worldwide network of certified partners. By integrating local expertise with a common sales language, the company enables multinational organizations to align their revenue teams and execute more effectively across diverse regions. This approach supports businesses in overcoming common sales challenges, such as generating quality leads, differentiating from competitors, and negotiating complex deals.
The company's offerings include bespoke training for FORTUNE 1000, mid-sized, and start-up companies, featuring eLearning courses, instructor-led workshops (both virtual and in-person), microlearning, and on-demand reinforcement. Additionally, ValueSelling provides AI-powered sales coaching through its ValueCoach AI™ avatar, Val, designed to drive behavior change and enhance revenue generation. These programs equip sales teams, executives, and customer-facing professionals with globally scalable tools, skills, and processes to engage, qualify, advance, and close sales more efficiently with higher margins.
This expansion highlights the evolving trends in sales training and coaching within the APAC region, where digital transformation and the need for value-based selling are driving rapid changes. Organizations are increasingly moving beyond one-time training toward continuous learning and AI-supported coaching, though adoption rates vary by country. ValueSelling's structured methodologies cater to this growing demand, ensuring local delivery while maintaining global alignment for sustained business success.
