Morrisons is set to introduce a new £13.11 pay rule from October 26, 2026, boosting the hourly wage for its staff. Starting Monday, October 26, 2026, the hourly rate for Customer Assistants will increase from £13.00 to £13.11, with other roles receiving an 11p rise.
Pay Rise Timeline
The pay boost follows previous increases announced in May and July, approved by the USDAW union. Initially, hourly rates for Customer Assistants rose to £12.81, with other eligible roles increasing by 10p. Then on July 20, Customer Assistants saw their pay rise from £12.81 to £13.00, with other roles increasing by 19p.
During the May announcement, Morrisons' Group People Director, Jodie Keating, said: “We’re pleased that we can now implement the pay proposal and increase pay for our colleagues to reward them for the contribution they make to our business. I would like to thank all our colleagues for everything they continue to do for Morrisons.”
Competitors' Pay Increases
Aldi previously announced its second wage increase for floor staff since the new year, aiming to increase its market share. The budget supermarket will pay store assistants £13.50 per hour from April, following an increase in March. Staff in London will receive £14.88 per hour. Both rates increase with length of service. Aldi stated the wage increase will benefit 28,000 staff members, making its entry-level workers the highest paid among supermarket staff, including fellow budget chain Lidl.
Lidl announced a further £29 million investment in colleague pay, marking the seventh pay rise since 2023. From March 1, entry-level hourly pay will rise to £13.45 nationally, increasing to £14.45 with length of service. In London, hourly pay will increase from £14.35 to £14.80, rising further to £15.30 with length of service. Lidl colleagues become the only employees in the industry to benefit from the Real Living Wage nationwide and the London Living Wage.
