Brits Turn to Clever Hacks for Everyday Savings
A recent poll of 2,000 adults shows the UK is evolving into a nation of money-saving experts, with 38 per cent constantly hunting for ways to cut costs on even the smallest daily purchases. People are increasingly adopting smarter strategies, such as abandoning online shopping baskets to trigger discounts and creating new email accounts to access customer offers.
Digital Tools and Social Trends Reshape Spending Habits
Deal-hunting has entered the mainstream, with 19 per cent following financial influencers and online deal communities for tips, while 48 per cent seek money-saving advice from family and friends. As a result, 25 per cent feel more in control of their finances than ever before, as digital tools and social trends redefine the meaning of value in 2026.
Annika Bizon from Samsung, which commissioned the research to launch its new Galaxy A57 5G smartphone, commented: "Consumers are expecting more from their purchases than ever before, taking time to research, watch reviews, and be intentional with decisions. Value is key, but people aren't compromising on quality—they still demand performance and reliability."
Quality Over Quantity Gains Traction
The survey highlights a shift towards more considered spending. Forty-three per cent expect greater value for money compared to two or three years ago, and 24 per cent now prioritise quality over quantity when making purchases. This reflects a broader trend of intentional consumption, where 46 per cent choose thoughtful gifts over expensive ones.
Even socialising is under scrutiny, with 36 per cent trying to save money when out with friends and family, though 26 per cent admit to occasional splurges like on-the-go coffees.
Technology Leads in Value Demands
When it comes to big-ticket items, technology tops the list where consumers seek a strong balance of quality and value (56 per cent), followed by home appliances (50 per cent) and holidays (36 per cent). Ninety-six per cent say value is crucial when choosing gadgets, and 49 per cent conduct extensive research before buying.
For smartphones specifically, long battery life delivers the greatest sense of value (70 per cent), with smooth performance (50 per cent) and durable design (49 per cent) also key factors. Annika Bizon added: "Brits want technology that works harder for them, helping them stay connected and organised daily."
Top Money-Saving Hacks Brits Swear By
- Using discount codes or cashback offers
- Doing more research before big purchases
- Checking reviews before buying
- Making coffee at home instead of buying out
- Walking or cycling short journeys
- Making meals with the same ingredients
- Batch cooking
- Only heating rooms in use
- Choosing low-cost social plans
- Prioritising quality over quantity
- Gifting more thoughtfully
- Buying off-season
- Using resale apps
- Shopping at specific times for markdowns
This data underscores a growing trend of savvy spending, where Brits leverage digital tools and community insights to maximise value without sacrificing quality.
