Major Investment Transforms Two Coastal Holiday Destinations
Parkdean Resorts, a leading provider of beach-side holiday experiences, has announced a substantial £10 million investment to revitalise two of its key east coast parks. The extensive refurbishment targets Highfield Grange Holiday Park in Essex and Vauxhall Holiday Park in Great Yarmouth, with both sites scheduled to reopen in time for the Easter holiday period. This significant upgrade introduces a host of new attractions and enhanced facilities, aiming to elevate the guest experience for families and visitors of all ages.
New Attractions and Enhanced Facilities
The £10 million revamp brings a diverse array of new activities and amenities to both holiday parks. Highlights include the "Hat Tricks Sports Bar", designed to cater to all age groups and energy levels, providing a social hub for relaxation and entertainment. Adventure seekers can look forward to immersive Bear Grylls escape rooms, challenging off-road rangers driving tracks, and upgraded high and low ropes courses that promise thrilling experiences.
For younger guests, the investment focuses on revamping indoor soft play areas and outdoor adventure zones, specifically tailored for children aged five and under. These new additions complement existing family favourites such as swimming pools and a full schedule of day and evening entertainment, ensuring there is something for everyone to enjoy.
All-Inclusive Upgrades and Accommodation Enhancements
In conjunction with the physical improvements, Parkdean Resorts is launching a brand-new all-inclusive upgrade option at both parks. This package offers exceptional value, with prices starting from just £25 per adult and £10 per child per day. The all-inclusive deal covers three meals daily and unlimited soft drinks, including premium options like Costa Coffee, providing a hassle-free holiday experience.
Accommodation has also received significant upgrades, with caravan holidays available from £112, depending on the resort and selected arrival dates. Bookings are now open, allowing guests to secure their Easter breaks and take advantage of these new offerings.
Executive Insight and Guest-Centric Approach
Steve Richards, CEO of Parkdean Resorts, emphasised the company's commitment to enhancing guest satisfaction through this multi-million-pound investment. "We have listened closely to what our guests and families want and introduced a host of new experiences, from golf and Bear Grylls Adventure escape rooms to reimagined play areas," he stated. "We have also upgraded accommodation and significantly enhanced the food and drink options. This transformation means there’s now even more for families and guests of all ages to enjoy."
The revamp not only focuses on adding new attractions but also on improving dining areas and expanding food options, ensuring that culinary experiences meet the diverse preferences of visitors. With these comprehensive upgrades, Parkdean Resorts aims to solidify its position as a top choice for coastal holidays in the UK, offering enhanced value and a wider range of activities for the upcoming season.
