The UK government has confirmed that pubs in England will be allowed to serve pavement pints during the World Cup and host beer garden screenings, in a bid to boost takings for struggling venues. Prime Minister Keir Starmer has called for the relaxation of rules to help pubs capitalise on the tournament, which begins on Thursday.
New Rules for Pubs
Local councils have been instructed to cut through bureaucracy and approve applications from pubs wishing to open late and serve customers outdoors. The guidance aims to make it easier for venues to serve drinks and food outside, with beer gardens permitted to host special match screenings during evening hours.
Prime Minister's Statement
Speaking to The Sun, the Prime Minister said: "Nothing brings us all together like a World Cup summer and cheering on England in a packed pub with everyone glued to the game. Red tape should not get in the way of fans enjoying the game with friends and local pubs doing a great trade too." He added: "A pavement pint in the sunshine discussing the agony of penalties and soaking up the atmosphere is what pubs are all about and we are backing them."
Financial Boost for Pubs
Pubs are anticipated to sell millions of additional pints, with the extra revenue providing a significant lifeline for venues that have been struggling financially. Communities Secretary Steve Reed has instructed councils to approve all applications from pubs wishing to open late and serve customers outdoors. He said: "The last thing any of us want to see is people being turfed indoors halfway through penalties. So let's show the fun police the red card, get behind England and back our pubs. This time, it really could be coming home."
Expected Impact
Should England reach the final, pubs are expected to pour a staggering 55 million additional pints. For each establishment nationwide, that equates to the typical venue shifting an extra 1,240 pints, or a further 14 kegs throughout the tournament. Venues have previously been informed that they will be permitted to open late for all World Cup knockout rounds and every fixture involving England and Scotland.
