Two towns in the West Midlands have been identified among the UK's leading property hotspots for the coming year, according to fresh analysis from a major banking group.
Lloyds Data Reveals Top Performers
New data released by Lloyds Banking Group on 30 December 2025 has highlighted the towns and cities across the United Kingdom that have seen the most significant house price growth. The analysis, based on the bank's own mortgage data, shows that property prices in the West Midlands have proven particularly lucrative for homeowners, with two locations securing places in the national top ten.
The standout performer across the UK was Plymouth in the South West, which claimed the number one spot. The city experienced a steep 12.6% rise in average home values over the last year, pushing prices from £247,579 to £278,808—an increase of £31,229.
West Midlands Towns Shine
Proving the regional market's strength, Stafford in the West Midlands secured second place nationally. Average property prices there grew by 12.0%, or £34,516, rising from £286,732 to £321,248.
Further down the list, Rugby, also in the West Midlands, took eighth place. The town saw average home values increase by 7.3%, adding £25,450 to reach an average price of £374,653.
The Full 2025 Hotspot Ranking
The Lloyds analysis provided a complete breakdown of the top ten property towns for 2025. The list, with average price increases, is as follows:
- Plymouth (South West): +12.6% (£31,229 increase)
- Stafford (West Midlands): +12.0% (£34,516 increase)
- Wigan (North West): Average values rose by £23,740 to £249,562.
- Wakefield (Yorkshire and the Humber): +8.7% (£22,887 increase)
- Mansfield (East Midlands): +8.7% (£19,444 increase)
- Woking (South East): +8.1% (£42,046 increase)
- Liverpool (North West): +7.5% (£17,686 increase)
- Rugby (West Midlands): +7.3% (£25,450 increase)
- Falkirk (Scotland): +7.1% (£15,794 increase)
- Hull (Yorkshire and the Humber): +6.5% (£12,206 increase)
Commenting on the findings, Amanda Bryden, Head of Mortgages at Lloyds, said, "Our customers' dream homes are found in pockets around the UK and we've supported thousands of people to take their next home buying step this year." She added, "While house prices play a role, choosing where to live is also about finding a place that feels right – a community you connect with, a commute that works for you, and a lifestyle that fits."
The data underscores the continuing appeal and investment potential of regional markets, with the West Midlands demonstrating particularly strong growth as buyers look beyond the capital for value and community.
