Shoppers in the West Midlands have a new destination for the latest tech, as an official Apple Premium Partner store has opened its doors at the Merry Hill shopping centre.
A First Look Inside the New Select Store
The new Select store, which opened earlier this week, is situated on the upper mall, directly opposite Goldsmiths. As an authorised Apple Premium Partner, the outlet stocks a range of the brand's most popular and sought-after devices.
Shoppers can now explore and purchase much-loved Apple products in person, including the Apple Watch. The store also provides access to the very latest gadgets from the tech giant, such as the new iPhone 17.
Community Reaction and Broader Context
The announcement of the store's arrival on the official Merry Hill Facebook page generated significant interest from the local community. One user, Vanessa, commented on the post, noting: "I remember Select the women's clothes store, I'm guessing this is very different."
Another user, CJ, expressed surprise that an official Apple Store had never opened at Merry Hill, stating: "It baffles me that Apple have never opened an official Apple Store in Merry Hill. Odd that we only have the New Street and Solihull official Apple stores in the West Midlands."
Part of a Wider Expansion at Merry Hill
The launch of the Select store is not an isolated event but part of a series of new leasing announcements for the Brierley Hill shopping complex. This retail expansion includes the upcoming arrival of Lovisa and MINISO, alongside the recent openings of Flying Tiger and Savers.
This influx of new brands signifies a continued investment and revitalisation of the Merry Hill retail offering, providing shoppers with an even wider selection of high-street and specialist stores.
