Shoppers across the UK are rushing to Asda stores to stock their freezers with a heavily discounted festive item, after the supermarket slashed the price of a family-sized Christmas dinner pie to just 73p.
The Bargain That Has Shoppers Talking
The dramatic price cut was highlighted in the popular Facebook group Extreme Couponing and Bargains UK in the days following Christmas and ahead of the New Year. A member of the group posted about finding the 680g pies in the freezer section of their local Asda, priced at an astonishing 73p each. The post quickly sparked excitement among bargain hunters who have been waiting for the deal to return.
"We had them last year, they are really nice," one commenter confirmed, while another added, "They are nice. We had one before reduced and bought another one today." A third simply stated, "I have one in my freezer," indicating a trend of shoppers buying to store for later.
What's Inside the Budget-Friendly Festive Feast?
The pie, which Asda says can feed a family of four, contains a hearty mix of festive ingredients. The filling includes chicken, diced pork sausages, stuffing, bacon, parsnips, carrots, onions, sweetened cranberries, and potato, all in a rich gravy. It features a shortcrust pastry base and is topped with a puff pastry lid.
A key point driving the rush to buy is the product's lengthy shelf life. The pies, now priced at 73p, carry a sell-by date that extends well into autumn of the following year, making them a practical purchase for future meals.
Cooking Instructions and Customer Reviews
Asda provides specific instructions for cooking the pie from frozen, advising customers to use a conventional oven and not a microwave. The retailer recommends baking until golden brown and allowing the pie to stand for five minutes before serving, cautioning that the filling will be very hot.
Online reviews for the product are largely positive, with one customer praising its flavour: "This was a really nice pie. Made it with some Mash potato. Me and my partner really enjoyed it. Full of flavour. Definitely would buy again." However, not all feedback was glowing, with a second reviewer noting, "Was not festive at all... on a positive note plenty chicken for price."
Despite mixed reviews on its festive authenticity, the sheer value of the deal—feeding four for under a pound—has proven irresistible to families looking to stretch their budgets in the post-Christmas period.