Shoppers across Britain are racing to secure what's being hailed as the country's best Baileys deal this Christmas, but they'll need to follow strict new rules to get their hands on the festive favourite.
The Three-Bottle Limit Rule
Asda has implemented a strict limit of three bottles per customer during its special promotion running from November 27 until November 30. Customers attempting to purchase more than the allocated amount will be stopped at the checkout, preventing anyone from clearing shelves entirely.
The supermarket giant is offering the popular Irish cream liqueur for just £10 per bottle, significantly below its normal price of £13.98. Importantly, no loyalty cards are required to access this discount, making it accessible to all shoppers.
Scottish Price Variation
Shoppers in Scotland will notice a different price tag due to the country's specific alcohol pricing legislation. While still discounted from the standard £13.98, Scottish customers will pay £11.05 per bottle rather than the £10 available elsewhere in the UK.
This difference highlights how regional alcohol laws can affect promotional pricing across the supermarket's national stores.
How Other Supermarkets Compare
Asda's deal stands out significantly when compared to competitors' pricing for the same product. At the time of writing on November 26, other major supermarkets were offering:
- Tesco: £22.75 full price, reduced to £11 with Clubcard (until December 8)
- Sainsbury's: £22 full price, reduced to £11 with Nectar (until December 3)
- Morrisons: £14 full price, currently £11 for all shoppers
- Waitrose: £18 full price, currently £14 for all shoppers
Notably, Marks & Spencer, Aldi, and Lidl don't stock the branded Baileys product, instead offering their own versions of Irish cream starting from £7.99.
Christmas Spending Context
This promotion comes at a crucial time for British households facing increasing Christmas costs. According to industry reports, Brits spent a record-breaking £14.6 billion on food and drink during the 2024 festive period, with average household grocery spending hitting £460.
Regional spending plans for 2025 show Londoners expecting to spend the most at £1,014 per person, followed by North West England residents at £954 and Welsh residents at £910. Meanwhile, South West residents are planning more restrained celebrations with an average budget of £556 per person.
Baileys has become a Christmas staple in many British homes, prized for its velvety, creamy texture with sweet notes of chocolate and vanilla. Despite being available year-round, its popularity surges during the festive season when it features in Christmas cocktails and warm drinks.
Shoppers are advised to consume alcohol responsibly and in moderation. Those seeking help or support with alcohol can visit www.drinkaware.co.uk.
