Astrid & Miyu Launches New Store in Birmingham's Bullring Shopping Centre
A highly requested Korean jewellery brand, Astrid & Miyu, has officially opened its doors in Birmingham's iconic Bullring shopping centre. The new store is located on level four of Selfridges, bringing the brand's contemporary and stackable jewellery collections directly to local shoppers.
Customer Demand Drives Expansion
The opening comes after significant requests from Birmingham customers, as highlighted in a social media post from the Bullring. The post stated, "One of the brands you guys requested the most is now available at Bullring. You can now find Astrid & Miyu at Selfridges, Bullring - Level 4." This move reflects the brand's strategy to expand into key retail locations based on consumer interest.
About Astrid & Miyu
Founded in 2012 by Connie Nam, Astrid & Miyu is a London-based jewellery brand that has gained cult status for its dainty and versatile pieces, including earrings, necklaces, and rings. The brand is renowned for its experiential retail approach, offering in-store services such as piercings, welding, and fine-line tattoos. With over 26 international locations, Astrid & Miyu emphasizes sustainability, with approximately 90% of its products made from recycled materials and utilizing 3D printing technology for design.
The brand's popularity is further boosted by endorsements from celebrities and influencers, including Holly Willoughby, Jessica Alba, and Georgia May Jagger. This new store in Birmingham marks a significant step in making its unique jewellery more accessible to shoppers in the region.
