Shoppers hunting for the ultimate Kindle bargain this Black Friday have been presented with a surprising twist. The most compelling deal for the popular device isn't being offered by its creator, Amazon, but through a separate online retailer.
The Rival Deal Stealing the Spotlight
While Amazon has slashed prices on its latest generation Kindle to £79.99, down from £119, the deals website Wowcher has launched a sale that undercuts this significantly. Wowcher is offering a selection of older generation Kindle Fire tablets for an astonishingly low £19.99.
The options available in this impressive Black Friday promotion include the Kindle Fire 7 (Orange, 16GB), Fire HD 7 (Black, 16GB), Kindle Fire 1st Gen (Black, 8GB), or the Fire 7 5th Gen (Purple, 16GB). These devices come with up to 16GB of storage, providing ample space for a vast library of books from the Kindle store.
Understanding the Different Kindle Devices
It is important for buyers to note the distinction between these tablets and a standard Kindle e-reader. The Kindle Fire is a multi-use tablet, which means it allows users to browse the internet, stream video services, and play games, in addition to reading eBooks.
This deal, reported by freelance journalist Stephen Hurrell on 28th November 2025, focuses on previous generations of the Fire tablet. It represents a budget-friendly route to owning a basic, Kindle-ready device at a fraction of the cost of Amazon's current offerings.
Amazon's Own Black Friday Reductions
For consumers seeking the most modern Kindle technology, Amazon itself has implemented substantial discounts across its range. The new Kindle Kids is available for £74.99, reduced from £115. A notable highlight is the Kindle Coloursoft, which enables reading books and magazines in colour, now priced at £183, down from £269.99.
Furthermore, the Kindle Paperwhite, renowned for its paper-like screen that minimises eye strain, has been reduced from £169.99 to £134.99. This variety of options ensures there is a Kindle deal to suit different preferences and budgets during the Black Friday 2025 sales period.
