Harvey Norman Opens New Department Store in Sutton Coldfield Today

The brand new Harvey Norman department store, often referred to as the 'Australian John Lewis', is officially opening its doors today, April 2, in Sutton Coldfield. This marks a significant retail addition to the town, bringing a wide range of products under one roof.

Grand Opening Celebration

Lachlan Roach, managing director of Harvey Norman, expressed his excitement about the launch. "I'm really excited to introduce our brand new store in our portfolio in Gracechurch, Sutton Coldfield," he said. The store will open at 11am today, with festivities including:

200 free cupcakes from Silver Tree Bakery for the first shoppers
A marching band performance
Store-wide great deals on items like TVs, mattresses, sofas, and dishwashers

Harvey Norman has teased the opening on social media, inviting customers to be among the first to explore the latest tech, appliances, furniture, and bedding from big brands.

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Wide Pickt banner — collaborative shopping lists app for Telegram, phone mockup with grocery list

Store Location and History

The new Harvey Norman store has moved into the former BHS premises at the top end of the Parade in the Gracechurch Centre. BHS vacated the site on August 22, 2016, nearly a decade ago. Since then, the location has been largely underutilized, with only temporary use by Direct Art Action, making this opening a revitalization of a long-dormant retail space.

First Look Inside

Insider photos and videos taken by BirminghamLive on April 1 offer a sneak peek into the large store, which sells everything from mattresses to TVs and kitchen appliances. This venture is one of the most notable retail openings in Sutton Coldfield in years, promising to enhance the local shopping experience.